Brooke Westlake Published New Memoir

The Reno business owner released a new book titled Crowns to Cannabis.

Updated on Oct. 9, 2026 in Openings & Closings

Reno-based entrepreneur Brooke Westlake has published a new memoir titled Crowns to Cannabis. The book chronicles her experiences as a first-generation college graduate and business founder.

Why it matters

The memoir offers a personal look at the professional trajectory of a leader who founded the Women in Cannabis Expo. Her story highlights the intersection of personal growth and navigating the regulated cannabis industry.

The publication follows Westlake's career as a business owner and her service on state-appointed boards. Her corporate portfolio includes founding the Women in Cannabis Expo.

The players

Brooke Westlake

She is a Reno-based entrepreneur, author, and the founder of the Women in Cannabis Expo.

The details

In the memoir, Westlake details how she navigated personal challenges to build a career in the cannabis sector. The narrative focuses on her development from a first-generation college student into a prominent figure in the industry.

October 8, 2026: Publication of the memoir announcement.

Market Landscape

Westlake's memoir reflects the growing trend of executive storytelling within the rapidly maturing cannabis industry. This shift highlights how founders are using personal branding to solidify their positions in a competitive market sector.

The memoir serves as a resource for aspiring entrepreneurs interested in how Westlake built businesses within the cannabis sector. Readers can use her experiences as a guide for navigating the challenges of being a first-generation business founder.

The takeaway

Westlake's transition from service on state boards to authorship underscores the increasing cultural influence of cannabis business leaders. This release offers a unique roadmap for professionals looking to combine personal advocacy with high-level industry leadership.