Raiders Livestream Pregame Show on TikTok
The Las Vegas team streamed a 49-minute pregame show on TikTok before its October 25 home game against the Rams.
Updated on Nov. 6, 2026 in Football
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Would you watch a team's TikTok livestream before a game instead of TV coverage?
The Raiders went live on TikTok with a 49-minute pregame livestream before their October 25 home game against the Rams, drawing 220,000 unique views. The Rams won the game 35-21.
Why it matters
The stream tested how far a team can reach a broad, diverse audience on a platform outside traditional broadcast television. It also reflects changes to team digital rights this offseason that allow NFL teams to sell sponsorships on TikTok content.
The livestream reached 220,000 unique viewers over 49 minutes, and NFL policy requires live feeds to stop 15 minutes before kickoff. The source does not say how the view count compares to the team's other digital broadcasts.
The players
Las Vegas Raiders
The Las Vegas Raiders are an NFL franchise that streamed the pregame show on TikTok before hosting the Rams at Allegiant Stadium.
Lycette Beatty
Lycette Beatty is a superfan and TikTok personality who hosted the Raiders' pregame livestream from inside Allegiant Stadium.
The details
Hosted by superfan and TikTok personality Lycette Beatty from inside Allegiant Stadium, the livestream featured interviews with musicians Babyface and Ava Max and influencer Serena Neel. The stream emphasized the Las Vegas scene as fans entered the stadium and players warmed up, and was not sponsored.
Timeline
October 25, 2025: Raiders host the Rams and air the TikTok pregame livestream.
This offseason: Changes to NFL team digital rights allow sponsorships on TikTok content.
Season Trajectory
The Raiders' livestream is one of the first visible uses of this offseason's NFL digital rights changes, which permit team sponsorships on TikTok content. It shows how teams are testing new revenue and audience channels beyond traditional broadcasts.
Fans can watch the Raiders' pregame content on TikTok rather than only through traditional broadcasts. NFL policy requires live feeds to stop 15 minutes before kickoff, so the stream ends before the game begins.
The takeaway
Teams are experimenting with new platforms to reach fans, and the NFL's updated digital rights may expand where that content can be sponsored. Readers who follow the team can expect more livestreams through these channels.
Further reading
For more on how teams are approaching games this season, see Football coverage.
Source note: This article includes information reported by Sportsbusinessjournal.
Live Poll
Would you watch a team's TikTok livestream before a game instead of TV coverage?
