B&P Hires Elaine Burns Luther as Chief Growth Officer
The Las Vegas agency named the longtime advertising and marketing professional to lead growth as it marks its 25th year in business.
Updated on Nov. 3, 2026 in Advertising
Las Vegas-based advertising, media and public relations agency B&P has hired Elaine Burns Luther as chief growth officer. The hire comes as the agency celebrates 25 years in business.
Why it matters
The appointment adds a leader with more than 25 years of advertising sales and marketing experience to a full-service agency serving hospitality, gaming, education, healthcare and real estate clients. For Las Vegas businesses, it signals a focus on growth and client development at a local agency during its anniversary year.
Luther brings more than 25 years of advertising sales and marketing experience, including managing sales staff for eight radio stations at Lotus Broadcasting. B&P is marking its 25th year in business with the appointment.
The players
B&P
B&P is a full-service advertising, media and public relations agency based in Las Vegas that serves clients in hospitality, gaming, education, healthcare and real estate.
Elaine Burns Luther
Elaine Burns Luther is a longtime advertising and marketing professional with more than 25 years of experience in sales and campaign strategy, including roles at Lotus Broadcasting and CBS/Entercom/Audacy in Las Vegas.
The details
Luther has developed and executed multi-channel campaign strategies for clients and previously served as general sales manager for Lotus Broadcasting in Las Vegas, where she maintained station relationships and secured new clients. She spent more than 25 years at CBS/Entercom/Audacy in Las Vegas before joining B&P.
Timeline
November 2, 2026: Announcement of Luther's hire at B&P is published.
2026: B&P celebrates its 25th anniversary alongside the new leadership appointment.
Industry Dynamics
Luther's path from Las Vegas radio sales at Lotus Broadcasting and CBS/Entercom/Audacy to agency-side growth leadership reflects a broader move of broadcast sales talent into integrated advertising and media firms. Her 25-year career spans a period in which local radio sales teams have increasingly been folded into multi-channel agency offerings.
For Las Vegas businesses in hospitality, gaming, education, healthcare and real estate, the leadership change at B&P may influence the agency's growth priorities and client development approach. Companies considering B&P for advertising, media or public relations work can expect a leader with a long background in local sales and campaign strategy.
The takeaway
Agencies in competitive local markets often grow by adding leaders with deep client-side and media-sales experience. Businesses looking for an advertising partner can weigh a firm's local roster and the background of its growth leadership when comparing options.
Further reading
For more on the local agency landscape, see the Las Vegas Advertising section.
More information
Learn more about the agency on the B&P agency website.
Source note: This article includes information reported by Nevada Business Magazine.
