Mark Wahlberg to Open Sports Card Store in 2027

The actor and partners plan to debut their sports trading card venture, Paradise Card Breaks, in Downtown Summerlin.

Updated on Oct. 30, 2026 in Gambling

Bold vector editorial illustration featuring stylized sports card sleeves and protective cases on a counter, clean editorial illustration. — Actor Mark Wahlberg plans to open a physical 'Paradise Card Breaks' retail space in Downtown Summerlin in 2027, focusing on live fan-athlete events. AI Illustration. Upload story photo >

Live Poll

Would you pay thousands of dollars to participate in a live sports trading card event?

Actor Mark Wahlberg is set to open a physical location for his business, Paradise Card Breaks Wahlberg Edition, in Downtown Summerlin in 2027. The project aims to blend retail with live athlete-hosted events.

Why it matters

Wahlberg and business partners Michael Meldman and Mark Laird created the venture to foster fan engagement through experience-driven events. Wahlberg noted he hopes to share a personal hobby while building connections between athletes and fans.

Event packages for the brand's recent debut at the $2 billion Allegiant Stadium ranged from $7,500 to $12,500. These tiers included boxes of trading cards and access to beverage services.

The players

Mark Wahlberg

He is an American actor and producer who is expanding his business portfolio into the sports collectibles industry.

Michael Meldman

He serves as the chairman of Discovery Land Company and is a minority owner of the Las Vegas Raiders.

Mark Laird

He is a partner in the Paradise Card Breaks business venture alongside Wahlberg and Meldman.

The details

The business operates a card break podcast studio at the Summit Club and plans to feature live pack openings with professional sports stars. Customers are invited to participate in events designed to bridge the gap between collectors and athletes.

October 29, 2026: A card opening event occurred during the Raiders-Buffalo Bills game.
October 29, 2026: Mark Wahlberg attended an event at the Red Rock Resort.
2027: The retail store will open in Downtown Summerlin.

Culture Shift

This project reflects the broader trend of the post-2020 surge in sports card collecting and trading card break culture. The venture marks a shift from purely digital interaction toward high-end, in-person experiences centered on professional athletes.

Las Vegas residents and collectors can expect a new retail destination in Downtown Summerlin by 2027. The store will provide local access to card break events that previously required high-priced stadium admission.

The takeaway

The move signals a growing intersection between professional sports management and the retail collectibles market. Enthusiasts should keep track of regional event announcements as the store prepares for its 2027 launch.