eBay to Auction Grand Theft Auto VI Cars at SEMA

The Most Wanted collection of four film-inspired vehicles debuts for charity in Las Vegas on November 5, 2026.

Updated on Oct. 29, 2026 in Car Culture

eBay will auction four custom cars inspired by the Grand Theft Auto VI universe to benefit the Susan G. Komen Breast Cancer Foundation. AI Illustration. Upload story photo >

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eBay will host a charity auction for four custom vehicles inspired by Grand Theft Auto VI at the 2026 SEMA Show in Las Vegas. The event takes place on November 5, 2026, and features cars seen in the game's promotional trailer.

Why it matters

The auction serves as a high-profile fundraising initiative for the Susan G. Komen Breast Cancer Foundation. By leveraging the gaming community, the organizers aim to generate significant charitable contributions through the eBay Live platform.

The Most Wanted collection features a 2006 Dodge Viper, 1975 Chevrolet Nova, 2022 Chevrolet Corvette, and 1992 BMW 325i. Bidding for each vehicle will start at $6, with 100% of the proceeds donated to the Susan G. Komen Breast Cancer Foundation.

The players

Sung Kang

An actor and automotive enthusiast known for his work in the Fast & Furious franchise who is co-hosting the auction.

Hertrech Eugene Jr.

A well-known automotive personality and professional drifter who is co-hosting the vehicle livestream.

Susan G. Komen Breast Cancer Foundation

A prominent non-profit organization that provides breast cancer education, research funding, and patient support services.

The details

The auction marks eBay's first marquee vehicle livestream, hosted by Sung Kang and Hertrech Eugene Jr. on the company's dedicated shopping platform. These specific models were curated to reflect the aesthetic of vehicles found within the fictional setting of Leonida.

November 5, 2026: The Most Wanted collection debuts at the SEMA Show.

Roadmap

This partnership highlights the growing intersection between digital gaming franchises and the custom vehicle restoration sector. By utilizing SEMA as a launchpad, automakers and auction platforms are increasingly positioning themselves to capture the attention of younger, gaming-focused demographics.

Prospective bidders can participate directly in the auction through the eBay Live platform on the event date. The charitable nature of the sale ensures that all successful bids contribute directly to breast cancer research.

The takeaway

This event demonstrates how niche gaming culture can effectively drive real-world charitable participation through high-visibility automotive showcases. Collectors and gaming enthusiasts should prepare their digital bidding accounts early to engage with the live auction platform.