F1 Business Summit Added Speakers to Las Vegas Event
The Las Vegas summit will feature industry leaders discussing fan engagement and sports branding.
Updated on Sept. 29, 2026 in Motorsports
The F1 Business Summit has announced a new roster of industry speakers for its upcoming event in Las Vegas. The summit will feature panel discussions on fan engagement, hospitality, and race promotion.
Why it matters
The summit explores the role of sports in shaping brand relevance and cultural connection. It provides a platform for industry leaders to discuss the intersection of business and high-speed motorsport.
The summit is set to host eight industry leaders across various sectors including marketing and sports management. The lineup includes high-level executives from firms like Cadillac, CAA Sports, and WHOOP.
The players
Ahmed Iqbal
He serves as the Chief Marketing Officer at Cadillac.
Matthew O'Donohoe
He is the International President of CAA Sports.
Dirk-Jan van Hameren
He is the Chief Marketing Officer at WHOOP.
Stefano Domenicali
He is the President and Chief Executive Officer of Formula 1.
Steve Hill
He represents the Las Vegas Convention and Visitors Authority.
The details
The event will feature panel discussions covering branding, storytelling, and hospitality, highlighting how sports organizations maintain cultural relevance. Industry executives are scheduled to participate in sessions focused on the complexities of race promotion and global fan engagement.
Timeline
The summit will take place during race week in Las Vegas in September 2026.
Season Trajectory
This summit expands the programming of the F1 Business Summit to better address current trends in sports branding. By prioritizing discussions on hospitality and fan connection, the event aims to increase the commercial influence of the race week.
Attendees can expect deeper insights into the commercial strategies driving the growth of the sport in the United States. The summit provides a look at how global brands like Cadillac and WHOOP leverage race week to influence consumer engagement.
The takeaway
The event highlights the growing influence of non-endemic brands on the sport's commercial ecosystem. Industry leaders are focusing on hospitality and cultural relevance to capitalize on the expansion of motorsport in major urban markets.
Further reading
For more on the industry events surrounding the sport, visit the Motorsports section.
