Mitch Marner Launched Points for Paws Initiative

The NHL star and Nulo will donate pet meals to the Nevada SPCA for every point scored this season.

Updated on Sept. 26, 2026 in Philanthropy

A close-up of a modern wooden pet food bowl filled with kibble, set in a bright, clean animal shelter environment. — NHL star Mitch Marner and Nulo have launched the 'Points for Paws' initiative, donating 100 pet meals to the Nevada SPCA for every point he scores this season. AI Illustration. Upload story photo >

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Mitch Marner and the pet food company Nulo have introduced the Points for Paws initiative to support local animal welfare. The campaign commits to donating 100 pet meals to the Nevada SPCA for every point Marner records throughout the 2026-27 season.

Why it matters

The program addresses a regional crisis in Las Vegas as many local pet owners currently struggle to afford necessary animal care. By partnering with independent retailers, the initiative aims to provide essential nutritional support for newly adopted shelter animals.

Nulo will provide 100 meals for every point scored, utilizing a base calculation for a 50-pound dog. The program relies on a network of 25 independent pet stores across Nevada to distribute the support bundles.

The players

Mitch Marner

He is a professional hockey player currently playing for the Vegas Golden Knights.

Nevada SPCA

This is a local animal shelter facility currently navigating a crisis in pet owner affordability.

Nulo

This pet food company has partnered with Mitch Marner for two years to promote animal nutrition.

The details

Mitch Marner, who has maintained a partnership with Nulo for two years, visited the Nevada SPCA to launch the effort alongside his wife. Participating independent pet stores will supply starter bundles of food and treats to individuals who adopt pets from the facility.

The article was published on September 26, 2026.
The Golden Knights begin the 2026-27 season at T-Mobile Arena on Tuesday.

Market Landscape

This initiative follows a pattern set by corporate-shelter partnerships aimed at alleviating the financial burden on pet owners during periods of economic strain. The program positions Nulo within the competitive independent pet retail market by leveraging professional athlete associations.

Local residents looking to adopt a pet can receive free nutritional starter bundles for their new animals at 25 participating independent pet stores. The initiative directly reduces the initial costs of pet ownership for families in the Las Vegas area.

The takeaway

The Points for Paws program demonstrates how professional athletes can leverage their performance statistics to generate tangible community resources. Residents in Las Vegas are encouraged to check with participating local retailers to access the available adoption bundles.