ToyFest and The Reunion Will Co-Locate in Las Vegas
The two industry events will merge at the World Market Center from April 14-16, 2027.
Updated on Sept. 23, 2026 in Special Interest
Live Poll
Do you plan to attend industry trade shows to help grow your business next year?
ToyFest and The Reunion will combine for a co-located event in Las Vegas, taking place April 14-16, 2027. The partnership allows both shows to maintain separate branding while sharing a venue at the World Market Center.
Why it matters
This partnership aims to broaden discovery opportunities for specialty buyers and help manufacturers cultivate relationships across a wider variety of retail channels. By aligning the two events, organizers hope to provide a more comprehensive showcase for the industry.
The combined event will feature more than 300 booths showcasing products from an estimated 500 manufacturers. Exhibitors and attendees are currently able to register for the upcoming gathering.
The players
Western Toy & Hobby Representatives Association
This professional organization is responsible for producing the ToyFest event.
The details
Buyers will be able to navigate each show according to their specific needs while moving easily between the two distinct exhibit areas. The organizers are maintaining separate exhibit spaces and branding to ensure both events keep their individual identities.
Timeline
The co-located event takes place from April 14-16, 2027.
Industry Dynamics
The co-location follows the broader trend of trade show consolidation to streamline manufacturer-buyer engagement. This move reflects a shift toward maximizing exposure within a single venue to counteract industry fragmentation.
Buyers attending the event will have access to products from a wider array of manufacturers in one location. Registration for both exhibitors and attendees is now open for those planning to participate.
The takeaway
Co-locating these events simplifies the logistical challenge for specialty buyers looking to manage multiple manufacturer relationships. Attendees should plan ahead to navigate the combined footprint of both shows at the World Market Center.
What happens next
The event is scheduled to take place at the World Market Center in Las Vegas from April 14-16, 2027.
Further reading
Find more updates on industry gatherings in the Special Interest section.
More information
For more information on the upcoming event, visit the registration and event details.
Source note: This article includes information reported by The Toy Book.
Live Poll
Do you plan to attend industry trade shows to help grow your business next year?
