South Point Hotel Partnered With Tequila 500 Novillos
The Las Vegas resort has rebranded a property bar as part of a new five-year alliance.
Updated on Sept. 22, 2026 in Casino
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South Point Hotel Casino and Spa announced a five-year partnership with Tequila 500 Novillos. The deal includes the rebranding of an on-site bar as the 500 Novillos Tequila Premium Bar.
Why it matters
The partnership highlights the property's focus on the Western lifestyle. This move integrates the tequila brand into the resort's major equestrian venue.
The partnership covers a five-year duration and includes branding across a 240,000-square-foot equestrian facility with 1,200 stalls. The resort also operates 2,100 guestrooms and 2,200 gaming machines.
The players
South Point Hotel Casino and Spa
This Las Vegas resort features a 240,000 square foot equestrian facility and extensive gaming and entertainment amenities.
Tequila 500 Novillos
This spirits brand produces tequila using 100 percent pure agave and maintains a connection to the Western lifestyle.
The details
Tequila 500 Novillos, which uses 100 percent pure agave, is now the official arena partner for the property. Branding for the tequila label will be featured throughout the South Point Arena as part of the agreement.
Timeline
September 22, 2026: South Point announced the multi-year partnership.
Industry Dynamics
This partnership follows the pattern set by the historical integration of Western-themed entertainment within Las Vegas hospitality. It reflects the ongoing strategy of aligning resort amenities with niche lifestyle audiences to drive guest engagement.
Visitors to the property can now access the 500 Novillos Tequila Premium Bar, which replaces the former Miguel's Tequila Bar. The new branding is also present throughout the arena area for guests attending equestrian events.
The takeaway
This partnership underscores how resorts use lifestyle-specific branding to enhance the guest experience at dedicated niche facilities. Visitors can expect continued alignment between the resort's Western-focused programming and premium spirit offerings.
Further reading
Learn more about the local market in our Las Vegas Casino section.
Source note: This article includes information reported by Nevada Business Magazine.
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