Media Arts Lab Sponsored Creative LIAisons Program

The agency supported the talent development initiative for the second consecutive year in Las Vegas.

Updated on Sept. 22, 2026 in Advertising

Modern architectural lounge interior with brass lighting and desert-toned furniture, evoking a professional creative workspace environment. — TBWA\Media Arts Lab has continued its sponsorship of the Creative LIAisons program, a talent development initiative held in Las Vegas during the London International Awards. AI Illustration. Upload story photo >

TBWA\Media Arts Lab has sponsored the Creative LIAisons program for the second year running. The program takes place alongside the London International Awards judging in Las Vegas.

Why it matters

The sponsorship reflects the firm belief that long-term creative excellence requires consistent investment in the next generation of industry talent.

TBWA\Media Arts Lab has operated for 20 years, with leadership under current executives spanning the last 10 years.

The players

TBWA\Media Arts Lab

This global advertising agency was founded in 2006 and specializes in creative brand strategy.

Katrien De Bauw

She has served in her current leadership position at the agency since 2016.

Brent Anderson

He has held his current leadership role at the agency for the past 10 years.

The details

Creative LIAisons offers emerging creatives direct access to industry leaders through a series of seminars and workshops. The program also facilitates portfolio reviews and one-to-one coaching sessions to foster professional growth.

TBWA\Media Arts Lab was founded in 2006.
Katrien De Bauw and Brent Anderson began their current leadership roles in 2016.
The agency first sponsored Creative LIAisons in 2025.
The agency celebrates its 20th anniversary in 2026.

Market Landscape

The agency's investment aligns with the goals of the London International Awards Creative LIAisons program to cultivate new talent. This move positions TBWA\Media Arts Lab to strengthen its influence within the competitive global advertising talent pipeline.

The program provides aspiring professionals in the local community and beyond with exclusive mentorship opportunities. Participants gain direct access to industry expertise that may influence their career trajectory and professional portfolio development.

The takeaway

Investment in early-career talent remains a primary strategy for agencies looking to maintain long-term creative relevance. Professionals seeking to advance should look for similar mentorship opportunities that pair emerging work with established industry feedback.