Nevadans to Spend $224 Million on Halloween

Statewide Halloween spending is expected to rise by 3.7 percent for the upcoming October 31, 2026, holiday.

Updated on Oct. 15, 2026 in Spending

Screen-print poster illustration of a ceramic pumpkin in golden-hour light, evoking the seasonal spirit of Halloween spending trends in Nevada. — Nevada residents are projected to spend $224.4 million on Halloween costumes, candy, and decorations, marking a 3.7 percent increase over 2025. AI Illustration. Upload story photo >

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Are you planning to spend more on seasonal holiday purchases this year than you did previously?

Nevada residents are projected to spend a total of $224.4 million on Halloween costumes, candy, and decorations this year. This represents a 3.7 percent increase in total expenditure compared to 2025.

Why it matters

The overall growth in holiday expenditure is driven by a rising number of Nevadans participating in Halloween celebrations. Average spending per person is also expected to climb slightly as residents prepare for October 31.

Total Halloween spending is projected to reach $224.4 million, marking a 3.7 percent increase over 2025. Individual spending is expected to average $115.14 per person, representing a 0.6 percent rise of 69 cents.

The details

This projected increase follows a notable jump in spending during the previous year, when expenditures grew by 10.4 percent. The total figure accounts for consumer purchases across the categories of candy, holiday decor, and costumes.

2025 served as the baseline year for current spending comparisons.
2026 marks the current year of anticipated spending growth.
October 31, 2026, is the date of the holiday celebration.

Market Dynamics

The 3.7 percent growth forecast represents a moderation compared to the 10.4 percent annual spending increase recorded in 2025. This trend reflects shifting consumer sentiment as holiday participation continues to expand across the region.

Consumers should prepare for higher costs on seasonal goods as average per-person spending hits $115.14. These spending shifts may influence quarterly revenue targets for regional retailers relying on holiday traffic.

The takeaway

Halloween participation remains a significant economic indicator for local retail sectors in Nevada. Shoppers may find it beneficial to budget for the expected increase in per-person costs before heading to stores.