Journal Names Autumn Gray Marketing Vice President
The Albuquerque Journal has appointed Autumn Gray to a newly created role overseeing its marketing and communication strategy.
Updated on Nov. 1, 2026 in Advertising
The Albuquerque Journal named Autumn Gray vice president of marketing and communication. Gray, a former Journal assistant city editor and assistant business editor, joined the paper full time in 2025 after years running her own public relations and media relations agency.
Why it matters
The role places a former newsroom editor in charge of building the paper's audience through digital membership, perks and partnerships. Her position bridges the newsroom with advertising, editorial and circulation departments in Albuquerque.
Gray spent nearly 10 years at the Journal in editorial roles before leaving in 2012 to found her own agency. She returned full time in 2025, and the extraction does not state the scope of the department she oversees.
The players
Albuquerque Journal
The Albuquerque Journal is the largest newspaper in New Mexico and the primary daily publication serving the Albuquerque metropolitan area.
Autumn Gray
Autumn Gray is a longtime New Mexico journalist and media strategist who previously worked as an editor at the Journal before running her own public relations firm.
The details
Gray leads the development and execution of all marketing and branding strategies for the Journal, working with advertising, editorial and circulation departments. She is also a member of the Journal's executive board.
Timeline
2002: Gray accepted an assistant city editor position at the Albuquerque Journal.
2012: Gray left the Journal to start her own public relations, marketing and media relations agency.
2025: Gray joined the Journal full time.
Industry Shift
The appointment reflects the broader newspaper industry move toward digital membership and reader revenue models. Newsrooms increasingly place marketing leaders alongside editors to grow paid audiences beyond print advertising.
Subscribers may see changes in how the Journal packages digital memberships, perks and partnerships as the new marketing strategy takes shape. Advertisers and readers in Albuquerque will be the ones to feel any shifts in pricing or offers.
The takeaway
Newsrooms that pair editorial experience with marketing leadership may be better positioned to convert readers into paying members. Readers following local media should watch how the Journal's digital offerings evolve over the coming year.
Further reading
Explore more Advertising coverage from across the Albuquerque business landscape.
Source note: This article includes information reported by Abqjournal.
