Payday HCM Launches National CPA Referral Program

The new program provides accounting firms with payroll support and offers referred clients a discount on services.

Updated on Oct. 16, 2026 in Taxes

Isometric editorial illustration of a clean, minimalist office hallway with structured geometric volumes and neutral architectural tones. — Payday HCM has launched The Payday Standard, a free referral program connecting accounting firms with payroll specialists to streamline year-end tax processing. AI Illustration. Upload story photo >

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Would you prefer to outsource your business's routine administrative tasks to a specialized third-party provider?

Albuquerque-based Payday HCM has introduced The Payday Standard, a free referral program designed for accounting firms nationwide. The initiative aims to streamline payroll inquiries and ensure the timely delivery of end-of-year tax records.

Why it matters

The program seeks to offload client payroll management tasks from accounting practices while guaranteeing rapid response times for professional inquiries. This move helps firms maintain efficiency during busy tax seasons by centralizing data processing and communication.

Member firms receive a 10 percent discount for referred clients during their first year of payroll services. Inquiries from partners are guaranteed a reply within 90 minutes during business hours.

The players

Payday HCM

Founded in 1985, this Albuquerque-based company provides payroll, HR, and benefits solutions to businesses across the United States.

The details

Accounting firms can enroll by contacting their dedicated representative, who will handle all subsequent referrals via email. The service is supported by a team of 50 specialists and requires no membership terms or minimum commitments from the participating practices.

1985: Payday HCM was founded.
October 16, 2026: The Payday Standard program was launched.
November: Annual master tax guide is published.
First week of January: Payroll records and filings are delivered to member firms.

Market Dynamics

This program aligns with the broader industry shift toward integrated payroll technology that offloads manual administrative burdens from accounting practices. By positioning itself as a partner to CPAs, Payday HCM competes directly against traditional payroll software and legacy tax service providers.

Accounting clients stand to benefit from a 10 percent reduction in first-year payroll costs when referred through this new channel. Firms utilizing the program can expect improved workflow speed due to the 90-minute guaranteed response time on all payroll and tax inquiries.

The takeaway

Accounting firms looking to optimize their workflow may find value in leveraging specialized payroll partners for client support. Participating in such programs requires clear communication with the provider to ensure that the transition of client records remains seamless.