HTeaO to Open Five New Locations in New Mexico
The Texas-based tea franchise will add five new stores across the state by 2027.
Updated on Oct. 27, 2026 in Tea
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HTeaO plans to expand its New Mexico footprint with five new locations in Albuquerque, Rio Rancho, Bernalillo, Alamogordo, and Portales. The company expects to open its first Albuquerque store, located at 220 Alameda NW, in the second quarter of 2027.
Why it matters
The company reports that its existing New Mexico locations have performed well, prompting this strategic expansion. These new stores will be owned and operated by franchisees to bring the brand to additional cities across the state.
The upcoming 2,020-square-foot Albuquerque location will employ between 20 and 30 staff members. The chain, which was incorporated in 2018, currently operates 198 locations across multiple states.
The players
HTeaO
A Fort Worth-based beverage company that specializes in iced tea and currently operates 198 franchise locations.
The details
The new Albuquerque store will be built in a remodeled former Sonic building. HTeaO already maintains a presence in Artesia, Carlsbad, Clovis, Hobbs, Roswell, and Las Cruces.
Timeline
2018: HTeaO was incorporated as a company.
2022: The HTeaO store in Clovis, New Mexico, opened for business.
Q2 2027: The Albuquerque HTeaO store is expected to open.
Culture Shift
HTeaO's model of remodeling former quick-service buildings follows a pattern set by the recent expansion of fast-casual beverage chains into suburban retail spaces. This trend capitalizes on existing infrastructure to facilitate rapid market penetration in regions where demand for quick-service drinks is high.
Residents in the five targeted cities can expect new job opportunities as each location will hire 20 to 30 employees. The expansion will increase local access to the chain’s beverage menu, providing a new retail option in previously underserved communities.
The takeaway
HTeaO continues to scale its operations by leveraging successful regional markets and existing real estate assets. Local residents looking for employment should monitor upcoming franchisee announcements for hiring timelines.
Further reading
For more on the local beverage market, see our New Mexico Tea coverage.
Source note: This article includes information reported by Abqjournal.
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