Timberland Opened New Retail Store at Willowbrook Mall
The outdoor brand has launched its ninth store location in New Jersey at the Wayne shopping center.
Updated on Oct. 12, 2026 in Retail
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Timberland has officially opened a new retail location at the Willowbrook Mall in Wayne. The store features a full range of footwear, apparel, and accessories for men, women, and children.
Why it matters
The opening marks an expansion of the retailer's physical footprint within New Jersey as it continues to reach customers through both direct-to-consumer storefronts and established wholesale channels.
This marks the ninth Timberland location in New Jersey, supported by an inaugural 30% storewide discount for customers. The retailer, founded in 1973, maintains a global presence across 100 countries.
The players
Timberland
Founded in 1973 and headquartered in Stratham, New Hampshire, this brand specializes in outdoor footwear and apparel.
VF Corporation
This global apparel and footwear powerhouse serves as the parent company for the Timberland brand.
The details
Located at 1400 Willowbrook Ave., the new storefront offers the brand's complete inventory of outdoor-focused gear and apparel. The space operates as part of the broader retail strategy managed by the brand's parent company, VF Corporation.
Timeline
Timberland was founded in 1973.
The new Willowbrook Mall store opened on Oct. 9, 2026.
The 30% storewide discount remains available through Oct. 15, 2026.
Market Landscape
This opening reflects the retail industry's omnichannel strategy model, which prioritizes physical presence in high-traffic shopping hubs to supplement digital sales. The move strengthens the company's regional footprint as it competes with other outdoor apparel retailers for consumer attention.
Shoppers visiting the new Wayne location can access a 30% discount on all items through October 15. The store provides local customers with a new physical option to purchase footwear and apparel without relying on shipping services.
The takeaway
The addition of a new storefront in Wayne offers local shoppers a chance to test products in person with a limited-time discount. Residents should note that the promotional pricing is temporary and requires visiting the mall before the middle of October.
Further reading
For more news on local storefronts, visit Retail.
Source note: This article includes information reported by NJ.
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