Paris Baguette Plans New Bakery in Parsippany
The bakery cafe chain is expanding its Morris County footprint to the Morris Hills Shopping Center.
Updated on Oct. 16, 2026 in Baking
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Paris Baguette is set to open a new location within the Morris Hills Shopping Center in Parsippany. The upcoming cafe joins a list of local Morris County spots, including existing locations in Morristown and Rockaway.
Why it matters
The opening is part of a larger push by the bakery chain to grow its presence across the United States. The expansion coincides with ongoing renovations at the Morris Hills Shopping Center, which is also expected to welcome a new Trader Joe's location.
Paris Baguette operates more than 4,000 locations worldwide and typically offers a menu featuring more than 70 varieties of breads and pastries. The company maintains its North American headquarters in Moonachie.
The players
Paris Baguette
An international bakery cafe chain that partners with Ferrero North America and operates thousands of locations globally.
Trader Joe's
A national grocery chain that is expected to open a new storefront in the Morris Hills Shopping Center.
The details
The new Parsippany cafe will feature the company's signature self-serve model, where customers browse and select items directly from displays. All products served at the location are baked fresh on-site daily.
Timeline
The company aims to reach 1,000 U.S. cafes by the end of the decade.
Culture Shift
This opening reflects a broader trend of international bakery chains aggressively expanding into suburban retail centers to capture local demand for premium baked goods. It follows the Paris Baguette strategy to reach 1,000 U.S. cafes by the end of the decade.
Residents can expect a new self-serve bakery option located directly off Route 46 as part of the Morris Hills Shopping Center renovation. The addition of the cafe and the anticipated arrival of a new grocery store may increase foot traffic in the area.
The takeaway
The addition of this bakery cafe provides locals with a fresh daily option for pastries and bread in a centralized shopping hub. Residents should monitor the Morris Hills Shopping Center for upcoming grand opening announcements as construction concludes.
Further reading
Find more local trends in Baking across New Jersey.
Source note: This article includes information reported by Parsippany Focus | "All Local, All Parsippany".
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