COABE Hydra-Smooth Claims Top Beauty Award in 2026
The Newark-based beauty brand earned top honors for its flagship moisturiser at the 2026 UK Beauty Awards.
Updated on Oct. 30, 2026 in Beauty
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COABE, founded by Robyn Holland, received the Best Skincare Product of 2026 award at the UK Beauty Awards for its Hydra-Smooth moisturiser. This recognition follows previous success when the product won Best Clean Moisturiser at the Global Green Beauty Awards.
Why it matters
The brand aims to simplify complex skincare routines for women while providing efficient, high-quality products. Founder Robyn Holland created the company to address personal needs, including managing her own PCOS symptoms while developing beauty solutions.
Each unit of the award-winning Hydra-Smooth moisturiser contains 80g of product, compared to the 50g standard found in typical competing moisturisers. The brand is currently expanding its catalog with the development of new multi-benefit exfoliators.
The players
Robyn Holland
She is the founder of the Newark-based beauty brand COABE who developed the company after moving away from her previous professional career.
COABE
This is a beauty company that originated with makeup brush development and has since expanded into award-winning skincare solutions.
The details
The business evolved from the development of makeup brushes after friends sought advice from the founder during a girls' night. Robyn Holland further grew the brand by appearing in her own product videos to demonstrate the makeup line, which focuses on providing full-coverage options that minimize product waste.
Timeline
The founder began her business journey 10 years ago.
Development for the Hydra-Smooth moisturiser began 3 years ago.
The COABE Hydra-Smooth moisturiser won the UK Beauty Award in 2026.
Culture Shift
This success at the UK Beauty Awards follows a previous win at the Global Green Beauty Awards, marking a clear upward trajectory for the independent brand. The focus on simplified, multi-purpose skincare reflects a wider rejection of overly complex legacy beauty regimens.
Newark residents can expect to see expanded product offerings from the brand as it moves into the development of new multi-benefit exfoliators. The recent award recognition helps clarify the value proposition of the 80g moisturiser compared to 50g industry standards.
The takeaway
The success of COABE underscores the importance of addressing specific consumer needs, such as simplifying complex skincare routines. Shoppers looking for higher-volume products should compare the unit weights of items to ensure they are getting the best value for their budget.
Further reading
Discover more industry trends in Newark Beauty.
Source note: This article includes information reported by Newark Advertiser.
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