Wagyu Factory to Open New Edison Location
The restaurant chain will open its seventh branch at 1763 Route 27 on October 23, 2026.
Updated on Oct. 22, 2026 in Dining Out
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Wagyu Factory is set to expand its footprint with a new restaurant opening in Edison, New Jersey, on October 23, 2026. This location marks the seventh branch for the restaurant chain owned by the Chubby Group.
Why it matters
The opening brings a new all-you-can-eat dining concept to the area, featuring a diverse menu of Japanese, Australian, and American wagyu. This expansion allows local diners to experience the brand's unique interactive cooking style firsthand.
The restaurant offers an all-you-can-eat format restricted to a 90-minute dining window per guest. The menu includes various seafood options, sushi, and hot dishes alongside imported and domestic wagyu beef.
The players
Wagyu Factory
This restaurant chain specializes in all-you-can-eat dining featuring high-quality wagyu beef and interactive table-top cooking.
Chubby Group
This hospitality corporation owns and operates 35 different restaurant concepts across the country.
The details
Guests at the new Edison facility will cook their own meats directly at their tables. Additionally, patrons can supplement their meals by accessing an extensive buffet that features sushi, various vegetables, and cooked Asian dishes.
Timeline
October 23, 2026: The restaurant is scheduled to open its doors to the public.
Culture Shift
The opening of this seventh branch follows the established trend of scaling interactive, all-you-can-eat dining concepts to meet suburban market demand. This expansion reflects a broader shift toward experiential dining where consumers value both the speed and the engagement of table-top cooking.
Diners planning a visit should be prepared for a 90-minute limit on their all-you-can-eat experience. Customers may also inquire about membership options to potentially secure discounts on their meals.
The takeaway
The new restaurant offers a time-limited interactive dining experience for those interested in premium beef varieties. Residents can plan their visit around the 90-minute dining structure to maximize their time at the buffet and grilling stations.
Further reading
For more information on local restaurant openings and culinary trends, visit our Dining Out section.
More information
To see the full menu or learn more about the restaurant, visit the Wagyu Factory Edison restaurant website.
Source note: This article includes information reported by MyCentralJersey.
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