Dick's Opens 120,000-Square-Foot House of Sport
The South Jersey store at Cherry Hill Mall is the chain's first House of Sport in the region.
Updated on Nov. 13, 2026 in Retail
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Dick's House of Sport opened a 120,000-square-foot store at Cherry Hill Mall, occupying the former site of a nine-floor office building. The two-story store is the first House of Sport in South Jersey and includes golf simulators, a rock-climbing wall, and a multi-sport cage.
Why it matters
The opening expands Dick's footprint in the Cherry Hill area and reflects the chain's push toward a more hands-on, experience-driven retail format. Dick's also closed its smaller Dick's Sporting Goods store at the Market Place at Garden State Park, less than two miles away.
The new store spans 120,000 square feet, and Dick's plans to add 14 House of Sport sites this year after reaching 35 locations at the end of 2025. Financial results from the Cherry Hill location have not been disclosed.
The players
Dick's House of Sport
Dick's House of Sport is the experiential, large-format store concept of Dick's Sporting Goods, a national sporting goods retailer.
Brandon Graham
Brandon Graham is a former Philadelphia Eagles defensive end who is scheduled to take part in the store's ribbon-cutting celebration.
VJ Edgecombe
VJ Edgecombe is a Philadelphia 76ers guard scheduled to appear at the store during grand opening weekend.
Brian Dawkins
Brian Dawkins is a former Philadelphia Eagles safety and Pro Football Hall of Fame member scheduled to appear at the store on Nov. 15.
The details
The store includes an outdoor 10,300-square-foot turf field and running track, which will hold an ice rink in winter, along with mall entrances on each floor. Dick's says the format is designed to help customers engage with sport in a more hands-on way.
Timeline
Nov. 11, 2026: Children kicked soccer balls on the outdoor turf field.
Nov. 13, 2026: Grand opening weekend begins with a ribbon-cutting at 8:45 a.m. featuring former Eagle Brandon Graham.
Nov. 14, 2026: Philadelphia 76er VJ Edgecombe is scheduled to appear from 3 to 4:30 p.m.
Nov. 15, 2026: Former Eagle Brian Dawkin is scheduled to appear from noon to 1:30 p.m.
Market Landscape
The House of Sport concept traces back to Dick's first location in upstate New York in 2021, and the Cherry Hill opening extends that rollout into South Jersey. The format pairs apparel and gear with interactive features such as golf simulators and climbing walls, a strategy aimed at giving shoppers reasons to visit a store rather than simply buy online.
Shoppers in Cherry Hill and surrounding South Jersey communities gain a large local option for apparel, footwear, and sports gear, along with on-site activities like golf simulators and a climbing wall. Customers who previously shopped at the closed Garden State Park store will now need to travel to the mall location.
The takeaway
The Cherry Hill opening shows how large retailers are using experiential features and expanded floor space to draw shoppers back to physical stores. Readers interested in sports retail can watch whether the House of Sport format keeps expanding after the grand opening weekend.
What happens next
Dick's plans to add 14 House of Sport sites during 2026, and additional store openings will be tracked as they are announced.
Further reading
For more on how chains are reshaping shopping centers, see the Retail coverage in Cherry Hill.
Source note: This article includes information reported by The Daily Journal.
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