New Jersey Lottery Launched Jersey Legend Scratch-Off

The state lottery released a $5 game featuring rock icon Jon Bon Jovi to benefit local community causes.

Updated on Oct. 6, 2026 in Philanthropy

New Jersey Lottery Launched Jersey Legend Scratch-Off

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The New Jersey Lottery has introduced the Jersey Legend scratch-off ticket, a $5 game featuring imagery of rock star Jon Bon Jovi. The initiative supports state pension programs while providing proceeds to the JBJ Soul Foundation.

Why it matters

The collaboration leverages local celebrity to drive lottery revenue, which funds critical state initiatives, while simultaneously supporting the JBJ Soul Foundation's longstanding efforts to address food insecurity.

The game offers a $200,000 top prize with a winning frequency of one in every 4.3 tickets sold. These tickets are now available for purchase at 7,000 retail locations throughout New Jersey.

The players

Jon Bon Jovi

An internationally recognized rock musician and philanthropist who founded the JBJ Soul Foundation.

New Jersey Lottery

A state-run organization that generates funding for public services and pension programs.

JBJ Soul Foundation

A nonprofit organization dedicated to ending hunger and homelessness through community kitchens.

The details

The game features three distinct scratch-off designs showcasing iconic images of Jon Bon Jovi. VIP Club members may enter non-winning tickets into a second-chance drawing to win merchandise, while the artist has committed his appearance fee to support the JBJ Soul Foundation's upcoming kitchen expansion in Asbury Park.

The New Jersey Lottery launched the scratch-off game on October 6, 2026.
The JBJ Soul Foundation has operated for 15 years.
The New Jersey Lottery has contributed over $35 billion to state causes since its 1970 inception.

Market Landscape

This partnership mirrors a broader trend of state lotteries leveraging regional celebrity branding to drive sales in a competitive gaming market. By tying a consumer product to a local nonprofit mission, the lottery distinguishes its offerings from generic games of chance.

Consumers can purchase the $5 tickets at 7,000 locations across the state to participate in the game. Proceeds from these sales will support state pension funding and the construction of a new community kitchen in Asbury Park.

The takeaway

This initiative highlights how public entities can integrate corporate social responsibility into traditional gaming products to benefit local communities. Residents interested in the program can track the development of the new kitchen facility in Asbury Park for updates on the foundation's expansion.