Maddi Hatter Cookie Company Plans Concord Cafe
A former microbiologist is expanding her New Hampshire bakery business to include a themed storefront in Concord.
Updated on Oct. 20, 2026 in Baking
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Sarah Guinther, the owner of the Maddi Hatter Cookie Company, is planning to open an Alice in Wonderland-themed cafe in Concord. The business currently produces a variety of baked goods and cookies by hand in New Hampshire.
Why it matters
The business operates with a charitable mission, donating a portion of cookie proceeds to the THRIVE Survivor Support Center in Merrimack County. Additionally, the owner provides complimentary treats to local families who cannot afford them, ensuring children can participate in celebrations.
The Maddi Hatter Cookie Company currently offers a selection of 49 distinct cookie flavors. The bakery also produces cake pops, cakes, candy kabobs, cupcakes, and croissants.
The players
Sarah Guinther
She is the owner of the Maddi Hatter Cookie Company and a former professional microbiologist.
THRIVE Survivor Support Center
This organization provides essential resources and support services to survivors of domestic violence throughout Merrimack County.
The details
Sarah Guinther transitioned to professional baking after spending 22 years working as a microbiologist. The business name serves as a tribute to her daughter, Maddi.
Timeline
The bakery appeared at the Deerfield Fair in October 2026.
Culture Shift
This venture follows a pattern set by other local businesses that integrate social philanthropy into their retail operations. It reflects a growing trend of entrepreneurs prioritizing community impact alongside commercial success in New Hampshire.
Residents in the Concord area will gain a new themed dining option once the cafe opens its doors. The business will continue its practice of providing free treats to families in need, supporting local children's celebrations.
The takeaway
Supporting local bakeries that prioritize community involvement helps sustain charitable efforts like the THRIVE Survivor Support Center. Consumers can look forward to a new venue in Concord that combines unique thematic elements with accessible treats for all families.
Further reading
Learn more about the local industry in our Baking section.
Source note: This article includes information reported by 102.1 & 105.3 The Shark.
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