LaValley Building Supply Changed Its Brand Name
The construction supply company rebranded after nearly 65 years of service in New Hampshire.
Updated on Sept. 21, 2026 in Openings & Closings
LaValley-Middleton Building Supply has officially changed its name to LaValley Building Supply. The rebranding effort includes updates to company signage, communications, and marketing materials across all operations.
Why it matters
The name change reflects the continued evolution of the company brand as it looks toward its future. This shift marks a new chapter for the business after nearly 65 years of serving customers.
The company operates 11 locations throughout the region, building on a history that dates back to its founding in 1962. It has served customers for nearly 65 years across its various branches.
The players
LaValley Building Supply
This building supply company is headquartered in Newport, New Hampshire, and operates 11 locations.
The details
The business is currently rolling out the new identity by replacing signage and updating all official communications. The change to LaValley Building Supply aims to simplify the brand identity while maintaining the heritage established since the company's inception.
Timeline
The company was founded in 1962.
Market Landscape
This rebranding aligns with a broader industry trend where long-standing regional firms consolidate their brand presence to maintain competitiveness. Such moves allow companies to clarify their identity against larger national players while leveraging decades of established local reputation.
Customers in communities like Newport, Chesterfield, and Walpole should expect to see updated signage and branding at their local branches. The core services provided at these 11 locations will remain consistent despite the new name on the building.
The takeaway
Customers should note that while the signage may look different, the essential business operations and service standards remain unchanged. Updating your local contacts to reflect the new brand name will ensure continued access to company resources.
Further reading
For more on industry shifts across the state, visit New Hampshire Openings & Closings.
Source note: This article includes information reported by Brattleboro Reformer.
