Social Media Reviews Boosted Grand Forks Bakers

Content creator Laurore Surpris helped local food businesses gain popularity through viral reviews.

Updated on Sept. 30, 2026 in Baking

Social Media Reviews Boosted Grand Forks Bakers

Live Poll

Do you trust online social media reviews to help you find quality local businesses?

Since August 2026, Grand Forks small businesses have seen significant growth following reviews from content creator Laurore Surpris. Bakers and chefs across the city reported spikes in customer demand and preorders.

Why it matters

Local entrepreneurs are increasingly using social media exposure to build brand awareness and reach new customers. These digital endorsements provide a vital platform for home-based bakers operating under cottage food laws.

Ayleanna Aldridge of Chestnut Bakery saw her preorder list jump from five to 36 after a review. GiGi's Sourdough Kitchen experienced significant engagement, receiving 552 Facebook notifications following an August 30, 2026 review.

The players

Laurore Surpris

She is a content creator based in Fargo who reviews restaurants, food trucks, and bakers across North Dakota and Minnesota.

Ayleanna Aldridge

She operates Chestnut Bakery from her home in Grand Forks and plans to open a small downtown bistro.

Jamie Newhouse

She operates GiGi's Sourdough Kitchen in Grand Forks and intends to transition to a year-round online bakery.

Renee Daniels

She operates Cozy Rolls in Grand Forks and plans to pursue advanced business degrees.

Erica Dunsen

She provides personal chef services and event planning in Grand Forks under the name Mom Boss ND.

The details

Local bakers invite the content creator via email to visit their businesses and feature their products on her social media page. These reviews have prompted significant expansion plans among owners, including moves toward storefronts and dedicated online bakeries.

November 2025: Renee Daniels sold her first cinnamon roll.
February 2026: Laurore Surpris reviewed Cozy Rolls for the first time.
April 2026: Cozy Rolls was featured again on the social media page.
August 30, 2026: Surpris posted a review of GiGi's Sourdough Kitchen.
October 30, 2026: Erica Dunsen plans to open a storefront for Mom Boss ND.

Culture Shift

The Cottage Foods Act provides the legal framework that enables the growth of home-based businesses. By allowing the sale of certain homemade goods, it creates the foundation for entrepreneurs to scale their operations using social media marketing.

Grand Forks residents can expect increased accessibility to local baked goods as entrepreneurs scale from home operations to storefronts. These business shifts may change local shopping habits by providing more artisanal, small-batch options in the downtown area.

The takeaway

Social media endorsements can drastically alter the trajectory of small, home-based food businesses by providing instant access to a larger customer base. Entrepreneurs should prioritize digital visibility to capitalize on these opportunities for growth and expansion.