Teen Launches Twistology Pretzels in Fargo

Thirteen-year-old Connor Arbach sells homemade seasoned pretzels under the Twistology Pretzels brand in Fargo, North Dakota.

Updated on Nov. 2, 2026 in Openings & Closings

Photo of unbranded paper sacks of twisted golden pretzels and a metal baking tray on a wooden market table under open prairie sky.
Thirteen-year-old Connor Arbach sells his homemade seasoned pretzels under the Twistology Pretzels brand at markets across Fargo, North Dakota. AI Illustration. Upload story photo >

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Connor Arbach, age 13, sells homemade seasoned pretzels under the Twistology Pretzels brand. The youth-owned business is based in Fargo and has begun appearing at local markets and community events in the Fargo-Moorhead area.

Why it matters

The business shows how a young entrepreneur can build a product from a home recipe into a regular presence at local markets. Its growth offers a view of youth-run businesses in the Fargo community.

Each Twistology bag sells for $2, and Connor Arbach began developing the flavours at age 12. The extraction does not report sales volume, revenue, or the number of events the business attends.

The players

Connor Arbach

A 13-year-old Fargo entrepreneur who develops the seasonings and helps bake and package the pretzels for his youth-owned Twistology Pretzels business.

The details

Connor Arbach develops the seasonings, takes part in seasoning, baking and packaging, and sells the pretzels under the Twistology brand. Flavours include Ranch, Dill Pickle, Zesty Pizza, Honey Mustard, Chili Lime, Chipotle Barbecue and Twisted Churro, and his family helps with the business behind the scenes.

Timeline

  1. Connor Arbach began developing pretzel flavours at age 12.

  2. Connor first sold pretzels for $2 in the breakroom at his mother's workplace.

  3. Twistology now appears at local markets, pop-up stalls and community events in the Fargo-Moorhead area.

Business Trajectory

Twistology follows the pattern of young entrepreneurs turning home recipes into market-stall sales. Its path from a breakroom sale to regular spots at Fargo-Moorhead markets mirrors the small-scale, direct-to-customer model common among youth-run food businesses.

Shoppers at Fargo-Moorhead markets and community events can buy Twistology pretzel bags for $2 each in flavours such as Ranch, Chili Lime and Twisted Churro. The product is available in person at these local stalls rather than through a listed retail location.

The takeaway

Young entrepreneurs can start small by selling a homemade product directly to neighbors and grow through local markets, as the Twistology story shows. Families can support such ventures by buying from local youth-run stalls.

Further reading

Explore more Fargo openings and closings to see other new local businesses in the city.

Source note: This article includes information reported by The Times of India.

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Should communities do more to support young people starting their own small businesses?