Real Estate Firms Merge in Fargo

Park Company Realtors and Better Homes and Gardens Real Estate Advantage One have combined operations in Fargo.

Updated on Oct. 15, 2026 in Residential

Live Poll

Do you generally support mergers between longtime local businesses in your community?

Park Company Realtors has merged with Better Homes and Gardens Real Estate Advantage One. The new entity, Better Homes and Gardens Real Estate Park Company, will continue serving clients across Fargo and the surrounding region.

Why it matters

The merger aims to preserve the established culture of both brokerages while utilizing the national resources of the Better Homes and Gardens brand to drive regional growth.

The combined company integrates 75 sales professionals across the region. The two firms bring together a collective 120 years of local market experience.

The players

Shawn Schmidt

He serves as the president of the newly merged real estate firm.

Michelle Velaski

She serves as the director of business development for the organization.

The details

The firm combines the legacy operations of Park Company Realtors, which was established in 1956, with the brand infrastructure of Advantage One. This integration provides agents access to enhanced business-building tools, educational resources, and national technology platforms.

Park Company Realtors was established in 1956.
Advantage One joined its national brand in 2024.
The merger was officially announced on October 12, 2026.

Culture Shift

The merger follows a pattern set by the ongoing consolidation trend in regional independent real estate brokerages. This shift reflects a broader movement where local firms integrate with national networks to sustain competitive advantages in modern property markets.

Homebuyers and sellers in the Fargo area may notice a shift in branding and access to the national tools offered by the merged firm. Clients can expect consistent service while the company integrates its sales staff to provide expanded regional coverage.

The takeaway

This merger signals a transition toward modernized, network-backed real estate services in the Fargo market. Residents should monitor local listings to see how the combined sales team utilizes these new resources to influence property availability.