North Dakota Motorcycle Safety Campaign Wins Award
The American Association of Motor Vehicle Administrators recognized the North Dakota Department of Transportation.
Updated on Oct. 23, 2026 in Motorcycles
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The North Dakota Department of Transportation received the 2026 Communications Overall Campaign Award for its recent motorcycle safety initiative. The Love campaign aimed to reduce fatal crashes among male riders across the state.
Why it matters
Motorcyclists have historically accounted for a significant portion of traffic fatalities in North Dakota. This initiative targeted the demographic most disproportionately affected by fatal accidents to encourage safer riding habits.
The safety initiative, which operated on a budget under $50,000, reached audiences through 3.7 million impressions and 47,000 clicks. The campaign addressed a period where motorcyclists represented 15% to 21% of state traffic fatalities.
The players
North Dakota Department of Transportation
This state agency is responsible for planning, construction, and maintenance of the state's transportation infrastructure and safety programs.
American Association of Motor Vehicle Administrators
This non-profit organization represents state and provincial officials in the United States and Canada who administer motor vehicle and driver licensing laws.
The details
The program utilized a multi-channel approach including radio, social media, YouTube, and digital advertising to promote enrollment in state rider safety courses. It specifically focused on male riders who were found to be overrepresented in fatal accident statistics.
Timeline
June 2, 2025: The safety campaign began.
August 31, 2025: The safety campaign concluded.
2026: NDDOT received the Communications Overall Campaign Award.
Roadmap
This campaign aligns with broader state efforts to leverage digital marketing in order to increase public participation in the North Dakota Motorcycle Safety Program. By integrating safety outreach into modern media channels, the agency aims to reverse historical fatality trends.
Local riders can access resources through the North Dakota Motorcycle Safety Program to improve their riding skills and defensive techniques. Increased participation in these courses directly supports the agency mission to lower the state motorcycle fatality rate.
The takeaway
Targeted safety campaigns often provide the best results when focusing on specific high-risk demographics through digital media. Riders are encouraged to enroll in state-certified safety courses to improve road awareness and reduce accident risks.
Further reading
For additional context on local road safety initiatives, visit the Motocycles section.
More information
To find rider training resources, visit the traffic safety initiatives information portal.
Source note: This article includes information reported by News Dakota.
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