Wake Forest Announces 2026-27 Basketball Promotional Games
The program reveals themed contests and tiered ticket packages for the upcoming season at Joel Coliseum.
Updated on Oct. 28, 2026 in Basketball
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Wake Forest has unveiled a lineup of themed promotional games and new group ticket packages for the 2026-27 men's basketball season. The schedule includes a variety of fan-focused events throughout the winter at Joel Coliseum.
Why it matters
These promotional themes and discounted pricing structures are designed to boost attendance and enhance the game-day environment for local supporters. Offering tailored options for groups and luxury suites aims to accommodate a wide range of fans throughout the season.
Group ticket prices start at $5 for non-conference contests and scale up to $15 for premier ACC opponents like NC State and Florida State. Luxury suites provide 12-20 tickets alongside four parking passes for attendees.
The players
Wake Forest
This university competes in the Atlantic Coast Conference and manages its home basketball operations at Joel Coliseum.
Duke
Duke is a prominent basketball program that competes against Wake Forest as a regular ACC opponent.
The details
The promotional schedule features tie-dye games against Duke and NC State, a light show against North Carolina, and a Hall of Fame game versus Florida State. Groups can contact the ticket office to coordinate custom packages or secure discounted rates for specific matchups.
Timeline
November 2, 2026: Season opener against Maryland Eastern Shore.
January 12, 2027: Wear Black game against Notre Dame.
January 16, 2027: Wear White and Hall of Fame game vs Florida State.
January 20, 2027: Tie-dye game against Duke.
February 10, 2027: Tie-dye game against NC State.
Season Trajectory
The introduction of tiered pricing and themed games follows the NCAA Division I basketball multi-tiered group ticketing strategy to optimize home-court attendance. These initiatives are designed to solidify the team's presence in a highly competitive conference schedule.
Fans looking to organize outings can access discounted rates starting at $5 per person for non-conference games. Those interested in premium accommodations can secure a luxury suite, which grants access to the space 90 minutes before tipoff.
The takeaway
Early planning for group outings can help supporters take advantage of the most affordable ticket tiers offered by the university. Checking the promotional calendar allows fans to coordinate their attendance with specific theme nights at Joel Coliseum.
Further reading
For additional updates, visit the Basketball page.
More information
For more details on premium seating, visit the luxury suite information portal.
Source note: This article includes information reported by Winston-Salem Journal.
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