Winston-Salem Duo Named Franchisees of the Year
Brent and Sherry Weaver received the prestigious national honor for their work in the restaurant industry.
Updated on Sept. 29, 2026 in Healthy Food
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The International Franchise Association recognized Brent and Sherry Weaver as the 2026 Franchisees of the Year. The award highlights the couple for their long-term leadership and community engagement within the East Coast Wings + Grill brand.
Why it matters
This award acknowledges excellence in business growth, employee mentorship, and local outreach. It serves as a benchmark for franchisee support and operational success within the broader restaurant sector.
The Weavers have operated within the East Coast Wings + Grill system for over 20 years. They currently manage three restaurant locations across the Winston-Salem area.
The players
Brent and Sherry Weaver
They are veteran operators of the East Coast Wings + Grill franchise system who manage multiple locations in North Carolina.
International Franchise Association
This trade association serves as the leading authority for the franchising sector and hosts the annual Advocacy Summit.
The details
Beyond their restaurant operations, the couple developed a commercial real estate hub anchored by their eatery. They also focused on internal succession, mentoring their son to facilitate a generational handover of the business.
Timeline
The Weavers organized Hurricane Helene donation drives in 2024.
The couple received their national award on September 14-16, 2026, in Washington, D.C.
Culture Shift
This recognition reflects a broader trend of family-owned and operated businesses anchoring local economic development. The shift prioritizes long-term generational sustainability over rapid, impersonal corporate expansion.
Residents in Winston-Salem will likely see continued stability at the local restaurants managed by the Weavers. The award reinforces the couple's long-term commitment to maintaining their presence in the neighborhood's dining market.
The takeaway
Success in the franchise world often relies on balancing operational growth with deep ties to the local community. Aspiring operators should focus on long-term sustainability and mentorship to build lasting businesses.
Further reading
For more information on the local restaurant industry, visit the Healthy Food section.
More information
To learn more about the brand, explore the East Coast Wings franchise possibilities.
Live Poll
Do you believe local business owners have a responsibility to lead community efforts and disaster relief?
