Novant Health Launched SPARK Training Program in 2023

The health system introduced a high-energy engagement initiative to foster positive employee behaviors.

Updated on Sept. 25, 2026 in Fitness

Bold vector editorial illustration featuring a geometric star-shaped light form, representing the high-energy spirit of employee engagement initiatives. — Novant Health launched its SPARK training program in 2023, utilizing high-energy facilitators to foster positive employee engagement through rewarded, consistent performance behaviors. AI Illustration. Upload story photo >

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In 2023, Winston-Salem based Novant Health developed the SPARK training program to boost employee engagement through music, dancing, and gamification. The two-hour sessions are led by facilitators trained to emulate the guest services standards found in sports arenas.

Why it matters

Management implemented the initiative to encourage consistent positive behaviors by offering tangible rewards for staff performance. Recognizing these actions is viewed as a key strategy to ensure high levels of enthusiasm throughout the health system.

The SPARK training program consists of a two-hour session centered on five core behaviors: Support, Personify, Anticipate, Remain, and Kindle. Rewards for recognized employees include one month of designated parking and branded sneakers.

The players

Novant Health

This not-for-profit integrated healthcare system maintains its headquarters in Winston-Salem and operates facilities throughout the Carolinas.

The details

The program utilizes guest services experts from sports venues to train staff, with facilitators acting as masters of ceremonies to lead the sessions. In 2026, the organization expanded the program definition to include a broader understanding of kindness.

The SPARK training program was developed by Novant Health in 2023.
The scope of kindness within the initiative was expanded in 2026.

Health Landscape

The integration of sports-arena hospitality techniques into clinical settings marks a significant evolution in patient-focused healthcare management. By adopting these high-energy training models, the system aims to improve employee engagement levels relative to traditional health standards.

The program aims to change the daily experience of hospital visitors through more enthusiastic and supportive interactions with staff. Patients may notice a more standardized service approach as employees are actively recognized for practicing the five core SPARK behaviors.

The takeaway

Employee recognition programs that incorporate gamification can help align staff actions with organizational service goals. Creating a fun, high-energy work environment remains a prioritized strategy for maintaining staff enthusiasm in high-pressure healthcare settings.