WWAY Will Launch Just Do Good Channel Programming Block

The new family-friendly programming block debuts in Wilmington on September 27, 2026.

Updated on Sept. 25, 2026 in Television

WWAY Will Launch Just Do Good Channel Programming Block

Live Poll

Would you tune in to watch a new weekly local programming block on your television?

WWAY will premiere The Just Do Good Channel, a new weekly programming block, on September 27, 2026. Airing at 10 a.m., the block features original family-oriented content produced by Just Do Good Entertainment.

Why it matters

The debut marks a strategic partnership between the broadcaster and the production company to utilize Wilmington as the primary launch market. Wilmington serves as the home base for Just Do Good Entertainment, anchoring the new Sunday morning content.

The programming block will feature four original series, including Divine Renovation and Air Angels: Flight Helene. It launches with a 10 a.m. start time on WWAY.

The players

WWAY

WWAY is a television station owned by Morris Multimedia that serves as the local broadcast partner for the new programming.

Just Do Good Entertainment

Just Do Good Entertainment is a production company based in Wilmington that creates original family-friendly media content.

Morris Multimedia

Morris Multimedia is a diversified media company that owns and operates the television station WWAY.

The details

Produced by Just Do Good Entertainment, the block includes programs like Finding Kindness and Grace the Table. The content focuses on family-friendly themes and stories produced for the Wilmington audience.

September 18, 2026: A launch party was held at the WWAY Event Space.
September 27, 2026: The programming block launches on WWAY at 10 a.m.

Philanthropy
Sept. 23
Jeremiah Murrill Previewed New Short Film
Dance
Sept. 22
Wilmington Council to Vote on $4.5 Million Spending Plan
Civic
Sept. 20
NICU Family Collective Hosted Reunion in Wilmington

Industry Dynamics

This launch follows the pattern of regional broadcasters increasingly partnering with local production firms to differentiate their Sunday morning schedules. It reflects a growing industry trend where stations prioritize hyper-local content to maintain audience loyalty.

Viewers in Wilmington can tune in to the new block starting at 10 a.m. each Sunday on WWAY. The programming is designed as family-friendly content for local households.

The takeaway

Local partnerships continue to shape the television landscape by bringing community-focused content directly to the airwaves. Viewers can support this local production by tuning in to the Sunday morning block.