Buc-ee's Plans New Travel Center in Rocky Mount

The convenience retailer has entered a contract to purchase 34 acres of land in northern Rocky Mount for a potential development.

Updated on Oct. 15, 2026 in Openings & Closings

A wide, grassy field in North Carolina bordered by trees with a distant highway bridge overpass under clear midday sunlight. — Buc-ee's has signed a purchase contract for 34 acres of land in Rocky Mount near the Interstate 95 highway interchange. AI Illustration. Upload story photo >

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Buc-ee's has secured a purchase contract for 34 acres located in the Gold Rock area near the intersection of Highway 4 and Interstate 95. The company is currently working with city officials on a site design plan.

Why it matters

The development represents a significant addition to the local commercial infrastructure at a major interstate interchange. Future operations remain dependent on the outcome of pending municipal land-use approvals.

The proposed site encompasses 34 acres situated in the southwestern quadrant of the Highway 4 and Interstate 95 interchange.

The players

Buc-ee's

Buc-ee's is a Texas-based chain of travel centers known for its large-format stores and fuel stations.

City of Rocky Mount

The City of Rocky Mount is the municipal authority overseeing land use and planning regulations for the proposed development.

The details

Buc-ee's is collaborating with the City of Rocky Mount to finalize the site plan for the proposed facility in the Gold Rock area of Nash County. The project requires formal municipal rezoning, which is moving forward through scheduled public meetings.

A neighborhood informational meeting is scheduled for October 22, 2026.
The city planning board will hold a rezoning hearing on November 10, 2026.

Market Landscape

This move follows the documented national trend of Buc-ee's expanding its large-format travel centers specifically into major interstate corridors. The acquisition signals a strategic entry into the Rocky Mount market to capture high-volume transit traffic.

Residents and travelers should watch for upcoming traffic and land-use discussions regarding the Gold Rock development. The final zoning decision will determine whether the facility proceeds to the development phase.

The takeaway

The proposed development is currently in the early planning stages pending local government approval. Residents are encouraged to attend upcoming public meetings to voice feedback on the rezoning process.

What happens next

The company has two public-facing milestones: a neighborhood informational meeting on October 22, 2026, and a city planning board rezoning hearing on November 10, 2026.