Food Lion and Hurricanes Launched Hunger Initiative
The organizations partnered to provide meals for families based on team performance throughout the hockey season.
Updated on Sept. 29, 2026 in Philanthropy
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Food Lion Feeds and the Carolina Hurricanes have launched the Stick It To Hunger initiative for the 2026-27 hockey season. The partnership provides 50 meals to the Carolina Hurricanes Foundation for every shot on goal recorded by the team during regular season play.
Why it matters
This collaboration aims to increase access to nourishing food for families across North Carolina. The effort supports the broader mission of Food Lion Feeds to help address food insecurity in the region.
Food Lion donates 50 meals for each shot on goal, with the seasonal total donation capped at 150,000 meals. The program contributes to the long-term goal of providing 3 billion total meals by 2032.
The players
Food Lion Feeds
This is the charitable division of the grocery chain based in Salisbury, N.C., that focuses on hunger relief.
Carolina Hurricanes
This is a professional NHL team that plays home games at the Lenovo Center in Raleigh.
Carolina Hurricanes Foundation
This is the philanthropic arm of the hockey organization that manages community and charitable outreach.
The details
The initiative tracks team performance at home games held at the Lenovo Center in Raleigh and away, converting on-ice offensive activity into charitable support. Donations are directed to the Carolina Hurricanes Foundation to facilitate hunger relief efforts within the state.
Timeline
Food Lion Feeds was established in 2014.
The Stick It To Hunger campaign runs throughout the 2026-27 regular season.
The Hurricanes regular season home opener took place on September 29, 2026.
Food Lion Feeds set 2032 as the target date to reach 3 billion total meals provided.
Market Landscape
The initiative follows a pattern set by the Food Lion Feeds mission to provide 3 billion meals by 2032, aligning corporate philanthropic targets with local team performance metrics.
Residents across North Carolina benefit from increased food access facilitated by the program. The initiative demonstrates how local professional sports performance can directly impact community hunger relief efforts.
The takeaway
This partnership highlights how local businesses can integrate community support into routine seasonal activities. Readers interested in local hunger relief can track team performance to see the direct impact on regional meal donations.
Further reading
Learn more about local efforts on our Philanthropy page.
More information
View the Food Lion Feeds hunger relief information to learn more about the initiative.
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Do you believe corporate sports partnerships are an effective way to address hunger in your community?
