Sokal Added Stellantis And Nissan To Partnerships
The Raleigh advertising agency has expanded its OEM-certified marketing network to over ten total partners.
Updated on Sept. 23, 2026 in Buying/Selling
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Raleigh-based advertising agency Sokal has secured new OEM-certified partnerships with Stellantis and Nissan. These additions bring the firm to a total of over ten manufacturer-approved marketing alliances.
Why it matters
These partnerships are designed to accelerate the time to market for dealer campaigns while ensuring alignment with brand digital standards. By securing these certifications, Sokal enables dealerships to streamline co-op reimbursement processes.
Sokal currently maintains a workforce of over 150 advertising professionals stationed across the Triangle area. The agency now manages a portfolio of 10 OEM-certified partnerships, including prior agreements with Kia, Mazda, Subaru, Hyundai, Acura, and INFINITI.
The players
Sokal
Headquartered in Raleigh, North Carolina, this advertising agency specializes in providing marketing services and digital solutions to automotive dealerships.
Stellantis
This multinational automotive manufacturing corporation oversees a portfolio of well-known vehicle brands including Jeep, Ram, Dodge, and Chrysler.
Nissan
This global Japanese automotive manufacturer produces a diverse range of vehicles and maintains an extensive network of dealerships that require certified marketing support.
The details
The newly established certifications provide dealerships with access to manufacturer-approved marketing solutions that meet specific digital brand requirements. This operational alignment helps dealerships maintain consistent messaging from the manufacturer level down to the local consumer showroom.
Timeline
September 23, 2026: Sokal announced its expansion to over ten OEM partnerships.
Roadmap
This move reflects the ongoing push toward digital standardization within the automotive retail sector as manufacturers seek greater control over brand messaging. By formalizing these partnerships, agencies like Sokal position themselves as essential intermediaries in a market dominated by strict OEM digital compliance requirements.
Local dealerships working with Sokal can now leverage these specific manufacturer certifications to simplify their co-op reimbursement processes. This reduces administrative hurdles for car sellers while ensuring their digital advertisements remain fully compliant with brand guidelines.
The takeaway
Dealers looking to optimize their marketing budget should prioritize agencies with verified manufacturer certifications to ensure maximum reimbursement eligibility. Consistent digital branding remains a critical factor for driving local traffic to automotive showrooms.
Further reading
For additional context on the local automotive market, visit the Buying/Selling section.
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Do you believe standardized marketing programs from automakers provide a better experience for car buyers?
