The Flying Biscuit Signs Franchise Deal for Greenville
The restaurant chain will open its first eastern North Carolina location through a new franchise agreement.
Updated on Oct. 15, 2026 in Openings & Closings
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The Flying Biscuit has finalized a franchise agreement with Viren Patel to open a new restaurant in Greenville, North Carolina. This addition marks the brand's first foray into the eastern part of the state.
Why it matters
The company targeted Greenville for its expansion due to the presence of a local university, a hospital system, and a population base that aligns with the chain's early morning dining model.
The Flying Biscuit currently operates 44 restaurant locations across seven states with 12 additional sites in development. Franchisee Viren Patel previously managed five restaurant franchises in Canada over an eight-year period.
The players
The Flying Biscuit
This southern-inspired restaurant chain is headquartered in Atlanta and focuses on breakfast and brunch service.
Viren Patel
The experienced franchisee previously operated five restaurant locations in Canada for eight years before moving to the U.S. in 2015.
The details
Franchisee Viren Patel, who moved to the United States in 2015, is leading the expansion into the local market. While the brand actively pursues this new site, officials confirmed that specific location selection for the restaurant is currently underway.
Timeline
Viren Patel moved to the United States in 2015.
The brand signed its first lease in St. Charles, Missouri, in August 2026.
The franchise agreement for the Greenville location was announced on October 15, 2026.
A planned North Raleigh cafe is targeted to open in the first quarter of 2027.
Market Landscape
The expansion reflects the industry-wide strategy of prioritizing regional hubs with high concentrations of university and hospital staff. This approach allows the chain to aggressively grow its national footprint against breakfast-centric competitors by securing high-traffic local markets.
Local residents can expect a new breakfast dining option to open in the city as site selection efforts proceed. The arrival of the chain introduces a new competitor to the local food scene, potentially impacting wait times and pricing at existing area restaurants.
The takeaway
This expansion brings a new national brand to the local market by capitalizing on the area's specific demographic density. Residents interested in new dining options should monitor local planning filings for the eventual reveal of the restaurant's specific site address.
What happens next
The company expects to open a new location in North Raleigh during the first quarter of 2027.
Further reading
Find more updates on new businesses coming to the region on our Openings & Closings page.
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Do you generally welcome new chain restaurant franchises opening in your local community?
