The Yard Collective to Open Durham Retail Store
The custom apparel shop will hold its grand opening on October 24, 2026, at 5410 NC Hwy 55.
Updated on Oct. 16, 2026 in Openings & Closings
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The Yard Collective is set to open a new brick-and-mortar storefront in Durham on Saturday, October 24, 2026. The business specializes in custom embroidery and design services for apparel.
Why it matters
The retail location provides a physical presence for the brand created in 2025, offering a dedicated space for custom clothing and embroidery services in the local community.
The new storefront is located at 5410 NC Hwy 55 in Durham and maintains licensing to produce merchandise for the nine organizations in the Divine Nine.
The players
The Yard Collective
This is a custom apparel and embroidery company that holds licensing for Divine Nine merchandise.
Leonardo Williams
Leonardo Williams is the Mayor of Durham who is scheduled to attend the grand opening event.
The details
The Yard Collective operates as a rebranded version of 3 Sisters Embroidery and offers merchandise supporting Shaw, North Carolina Central, and Elizabeth City State universities. Customers can purchase items through both this new physical retail space and the company's existing online storefront.
Timeline
The Yard Collective brand was created in 2025.
The grand opening is scheduled for Saturday, October 24, 2026.
Market Landscape
The opening follows a pattern of local retail expansion in Durham, mirroring recent business growth in the city. This move positions the boutique to capture regional demand for university and Greek-life affiliated apparel.
Local shoppers and university supporters can now access custom embroidery services directly at the new storefront on NC Hwy 55. The expansion creates a new destination for sourcing collegiate and Divine Nine apparel in the city.
The takeaway
Customers interested in custom embroidery can visit the new store to explore specific design options for university or organizational apparel. The expansion of this brand suggests a growing demand for personalized merchandise within the local collegiate community.
Further reading
For more information on retail changes in the area, check out the latest updates in Durham Openings & Closings.
Source note: This article includes information reported by Durham Herald Sun.
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