Chici Mama Expands Retail Presence Into Wegmans

The Charlotte-based dried mango brand is moving into brick-and-mortar stores after initial online growth.

Updated on Oct. 21, 2026 in Consumer Goods

Dried mango slices on a wooden surface next to a glass jar, captured in bright, natural light. — Charlotte-based Chici Mama is expanding its retail distribution of dried mango products into Wegmans stores following successful digital sales growth. AI Illustration. Upload story photo >

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After launching its online store in December 2025, Charlotte-based Chici Mama has officially expanded its retail distribution into Wegmans stores as of October 2026. The company produces dried mango products in flavors like Cinnamon Churro and Electric Cherry Cola.

Why it matters

The brand is focused on strategic retail partnerships to ensure sales success rather than pursuing universal expansion. This approach prioritizes specific store placements to help maintain consistent growth following a successful period on digital platforms.

The company produces dried mangoes in 2.4-ounce and 4-ounce standup pouch sizes. These products are available following a series of brand awareness campaigns, including the sponsorship of the minor league Charlotte Knights.

The players

Jeff Eckert

He is the founder of Chici Mama, which he established approximately one year ago.

Charlotte Knights

They are a minor league baseball team that partnered with Chici Mama for brand awareness sponsorships.

Wegmans

It is a regional supermarket chain that recently began carrying Chici Mama products.

The details

Founded by Jeff Eckert, the brand utilizes social media content and paid advertising on Google and Meta to drive interest. Chici Mama has been building its footprint through a street team and regional event sponsorships for roughly 10 months.

December 24, 2025: Chici Mama launched its Amazon store.
December 31, 2025: The company launched a TikTok shop.
October 2026: Chici Mama established a distribution relationship with Wegmans.
December 2026: The company plans to release a holiday-themed limited flavor.

Market Landscape

Chici Mama follows the pattern set by the direct-to-consumer-to-retail transition model. By leveraging early e-commerce success to secure physical shelf space, the brand demonstrates how small businesses now navigate the modern competitive environment.

Local shoppers in areas served by Wegmans can now purchase Chici Mama products in-store rather than relying solely on online shipping. Customers may soon see additional seasonal variety with the company planning to release six to eight limited-edition flavors.

The takeaway

Strategic growth is essential for new food brands attempting to gain a foothold in competitive grocery environments. Consumers should look for new seasonal offerings as the company continues its retail rollout through the end of the year.