The Reading Tree Bookshop to Open in Charlotte
A new independent bookstore is set to launch in Charlotte this winter with a mission to employ residents living with autism.
Updated on Oct. 16, 2026 in Local Shops
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The Reading Tree Bookshop is scheduled to open its doors at 7314 Waverly Walk Ave., Suite E4, in Charlotte, N.C., with a soft launch in December 2026. Founded by Julie Isgrigg and David and Michelle Ebersman, the store will sell new books along with arts and crafts kits.
Why it matters
The bookstore honors the memory of David Ebersman's son and focuses on social inclusion by hiring staff members who live with autism. The founders aim to create a space that combines retail service with a supportive community environment.
The retail space occupies 2,200 square feet, drawing on Julie Isgrigg's 25 years of industry experience. The owners have established a $20,000 funding goal through their Indiegogo campaign.
The players
Julie Isgrigg
She is a veteran of the book trade with 25 years of experience who previously worked as a regional sales representative for Hachette.
David Ebersman
He is a co-founder of the new bookstore who is establishing the business to honor the memory of his son.
Michelle Ebersman
She is a co-founder of the bookstore who is working alongside her husband David and partner Julie Isgrigg to launch the business.
The details
The partnership for the bookstore began after an introduction in Bethesda, Md., and now supports a 2,200-square-foot shop in the Waverly development. Julie Isgrigg brings extensive experience to the venture, having previously worked as a regional sales representative at Hachette.
Timeline
January 2025: Julie Isgrigg began the transition toward bookstore ownership.
Summer 2026: Julie Isgrigg received the Kristin Keith Sales Rep of the Year award.
September 2026: Julie Isgrigg left her position at Hachette.
December 2026: The bookstore plans a soft opening.
January 2027: The bookstore plans a grand opening.
Culture Shift
The launch of this shop follows the broader movement of independent bookstore growth tracked by the American Booksellers Association. This venture reflects a shift toward mission-driven retail where small businesses prioritize community inclusion and social employment goals.
Local shoppers will have access to a new retail space featuring curated book selections and craft kits starting this winter. Community members interested in supporting the store's mission can contribute to the ongoing crowdfunding campaign.
The takeaway
Supporting locally-owned bookstores helps preserve unique community spaces that serve diverse social needs. Residents looking to engage with the store can monitor upcoming opening dates in late 2026 and early 2027.
Further reading
Learn more about the local retail environment in the Charlotte Local Shops section.
Source note: This article includes information reported by Shelf-awareness.
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