AR Homes Charlotte Showcased Custom Model
The builder debuted its Obsidian floor plan at the 2026 Parade of Homes in the Charlotte area.
Updated on Oct. 7, 2026 in Residential
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AR Homes Charlotte featured the Custom Obsidian house as an entry in the 2026 Parade of Homes. The model home, located in The Vineyards at Cheval, serves as a physical example of the company's design capabilities.
Why it matters
The builder participated in the regional parade to provide potential buyers with a tangible experience that traditional floor plans cannot replicate. This physical showcase aims to demonstrate the firm's construction quality and layout customization.
The Custom Obsidian model is a 4,423-square-foot residence situated on a 1.17-acre lot. It was one of 40 homes featured on the regional tour within the 425-acre The Vineyards at Cheval community.
The players
AR Homes Charlotte
This residential construction company was founded by Mitch Genda in 2010 and maintains a design studio in Pineville, North Carolina.
Mitch Genda
He is the founder of AR Homes Charlotte, which received a 2025 AvidCX Diamond Award for its construction and service standards.
The details
The home features a four-bedroom, four-bathroom layout developed through the company's Personalized Floor Plan process. AR Homes Charlotte, which maintains a design studio in Pineville, allows for construction in designated communities or on private lots.
Timeline
September 19-20, 2026: The first weekend of the 2026 Parade of Homes.
September 26-27, 2026: The second weekend of the 2026 Parade of Homes.
Culture Shift
The home showcase reflects the regional home parade circuit in North Carolina, which remains a primary venue for builders to gain market visibility. This marketing strategy highlights a shift toward experiential buying, where builders prioritize physical models to compete for consumer attention.
The Custom Obsidian model remains available for potential buyers to visit through scheduled private appointments. Interested residents can explore the builder's design options at the company's studio in Pineville.
The takeaway
Builders often use showcase events to bridge the gap between abstract architectural plans and physical living spaces. Prospective homeowners should prioritize visiting model homes to evaluate finish quality and spatial flow before finalizing construction contracts.
Further reading
For more insights into the regional housing market, browse our Residential section.
More information
View project details on the Paragon Homes of Charlotte builder page.
Source note: This article includes information reported by The Manila times.
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