N.C. Courage Partner With Crate & Barrel

The club and Crate & Barrel Holdings have agreed to a new deal that includes a lounge redesign at First Horizon Stadium.

Updated on Oct. 20, 2026 in Soccer

N.C. Courage Partner With Crate & Barrel

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The N.C. Courage announced a new partnership with Crate & Barrel Holdings on October 20, 2026. This agreement involves CBH Contract and will feature a redesign of the team's lounge at First Horizon Stadium.

Why it matters

The collaboration marks a significant brand alignment for the club, integrating custom design work into the team's daily environment. The deal also incorporates digital and social media assets for both parties.

The agreement includes a redesign of the players' lounge at First Horizon Stadium using furniture from CBH Contract. The deal also encompasses a multi-channel presence through digital and social assets.

The players

N.C. Courage

The N.C. Courage is a professional women's soccer team based in North Carolina that competes in the National Women's Soccer League.

Crate & Barrel Holdings

Crate & Barrel Holdings is a major retail brand specializing in home furnishings and decor that operates under several store names including CBH Contract.

The details

The club's internal partnership staff negotiated the agreement directly with the home furnishings company. The renovation of the lounge at the Cary-based stadium will serve as a centerpiece of the new collaboration.

October 20, 2026: The partnership deal was officially announced.

Season Trajectory

This partnership follows the broader industry trend of expanding corporate sponsorships into facility and lifestyle upgrades for NWSL franchises. It highlights a shift toward high-end branded environments as professional women's sports leagues continue to secure significant non-kit commercial deals.

Fans and followers of the N.C. Courage can expect to see updated digital and social media content featuring the new partnership branding. The stadium facility upgrades will provide players with a high-end, custom-designed space that serves as a new team amenity.

The takeaway

Commercial partnerships are increasingly blurring the lines between sports and retail lifestyle brands. Supporters should keep an eye on how these stadium upgrades may set a new standard for player facilities across the league.