HopFly Brewing Opens New Asheville Taproom Location

The brewery expands into the South Slope district with a new taproom, kitchen, and performance venue.

Updated on Oct. 30, 2026 in Openings & Closings

Screen-print poster illustration featuring a wooden brewery deck and tiered stone water feature, evoking Asheville's craft beer hospitality scene. — HopFly Brewing has launched its third taproom in Asheville's South Slope district, marking the company’s expansion into full-scale hospitality services. AI Illustration. Upload story photo >

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HopFly Brewing has officially opened a new taproom and restaurant at 101 S. Lexington Ave. in Asheville. This facility represents the company's third location and features an on-site kitchen and a performance stage called The Hook.

Why it matters

The opening signals a strategic shift for the company from a beverage-focused business to a full-scale hospitality model. The owner chose Asheville to integrate the brand into the city's established beer scene and collaborate with local producers.

This site marks the third taproom location for the business. The kitchen menu includes items such as Uncle Tony's Cheese Ball for $10 and BBQ shrimp skewers for $19.

The players

HopFly Brewing

An established brewery that expanded operations to Asheville and maintains its corporate headquarters in Charlotte.

The details

The facility includes an extended deck and a natural beer garden with a water feature, marking a significant renovation of the interior and exterior space. The new site is the first in the company history to feature an in-house kitchen, enhancing the overall hospitality experience.

2017: HopFly established in Rocky Mount.
2022: Company moved headquarters to Charlotte.
October 28, 2026: Friends and family preview night.
October 30, 2026: Public opening of the taproom.

Market Landscape

The expansion follows the industry trend of craft breweries shifting toward a hospitality-focused business model to drive consistent revenue. This move positions the brand to compete directly for the patronage of visitors and locals within the saturated South Slope beer district.

Asheville residents and visitors can now access the company's first in-house kitchen and performance venue during regular business hours. The expansion provides a new entertainment and dining destination located within the city's South Slope district.

The takeaway

The addition of a performance venue and kitchen creates a versatile space for local dining and community events. Consumers looking for new nightlife options in the South Slope area now have access to a full hospitality experience from the brewery.