Liquid Planet Opened New Broadway Location
The local coffee shop chain has expanded its presence with a new storefront on Broadway featuring a drive-thru.
Updated on Oct. 11, 2026 in Openings & Closings
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Liquid Planet has officially opened a new location on Broadway in Missoula. This expansion adds to the company's existing footprint in the city.
Why it matters
The opening marks a shift in the local business landscape as the chain looks to maintain its presence in Missoula. It follows the closure of the Liquid Planet Grille on Brooks earlier this year.
The company currently operates 2 active locations in Missoula following the closure of the Brooks site. This total includes the new Broadway storefront and the established site at the university campus on Arthur Avenue.
The players
Liquid Planet
This is a local coffee shop chain that operates multiple cafes across Missoula.
UPS Store
This is a nationwide retail chain providing shipping, printing, and business services that shares a building with the new cafe.
CubCloud AI
This is a local technology services provider located in the same building as the new coffee shop.
The details
The new Broadway location occupies the same building as a UPS Store and CubCloud AI. The facility provides customers with a drive-thru option for service.
Timeline
The Liquid Planet Grille on Brooks closed in 2026.
The new Liquid Planet location opened on October 5, 2026.
Market Landscape
This move reflects the 2026 consolidation of regional coffee chain retail footprints as businesses optimize their physical presence across the city. By closing the Brooks location and opening on Broadway, the brand is strategically repositioning itself against other local service providers.
Customers in the Broadway area now have a new option for coffee service that includes a convenient drive-thru. This change affects local traffic patterns and provides a new service location for those already visiting the neighboring UPS Store and CubCloud AI.
The takeaway
The opening suggests that businesses are focusing on high-traffic, multi-tenant buildings to maintain visibility. Residents can take advantage of the new drive-thru to streamline their daily commute.
Further reading
For more updates on local retail shifts, check out the Missoula Openings & Closings section.
Source note: This article includes information reported by Z100.
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