Whole Foods Will Open Missoula Midtown Location

The grocer will anchor the new Midtown Market development at the site of the Brooks Street Motor Inn.

Updated on Sept. 30, 2026 in Openings & Closings

A vacant lot in Missoula with mountains in the background and a single steel beam resting on gravel under a clear sky. — Whole Foods Market plans to anchor the new Midtown Market development in Missoula, Montana, replacing the site of the former Brooks Street Motor Inn. AI Illustration. Upload story photo >

Live Poll

Do you believe the arrival of more national retail chains improves your local community?

Whole Foods Market is set to open its second Montana location at the upcoming Midtown Market development in Missoula. The new grocery store will replace the current Brooks Street Motor Inn site.

Why it matters

This project is expected to generate significant new retail opportunities within the Midtown Commerce area. The development marks the expansion of the grocery chain’s physical footprint in the state.

This will be the second Whole Foods Market in Montana, with the only existing location currently operating in Bozeman.

The players

Whole Foods Market

An American multinational supermarket chain that specializes in selling products free from hydrogenated fats and artificial colors, flavors, and preservatives.

City of Missoula

The municipal government agency responsible for overseeing local development projects and urban planning within the city limits.

The details

The upcoming Midtown Market commercial development is currently in the planning stages for the Midtown Commerce district. The facility will be built on the property currently occupied by the Brooks Street Motor Inn.

September 2026: The City of Missoula newsletter confirmed the planned development project.

Market Landscape

This project follows the pattern of commercial revitalization currently shaping the Midtown Commerce area. The addition of a national grocer signals a shift in the district's retail profile as it seeks to attract larger tenants.

Residents in Missoula will gain a new grocery option, potentially increasing retail access and competition in the city. The project also signals future construction activity that may impact traffic or access in the Midtown Commerce area.

The takeaway

This development represents a major milestone for retail growth in the region. Consumers should monitor city planning updates for potential construction timelines that may affect the Brooks Street corridor.