Fairgrounds Launches Cool Alley Cowboys Club
The membership program, offered with Werner Plumbing, is limited to 500 founding memberships and supports the Last Chance Stampede & Rodeo.
Updated on Nov. 7, 2026 in Rodeo
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Lewis and Clark County Fairgrounds has launched the Cool Alley Cowboys Club, a membership program in partnership with Werner Plumbing. The club is limited to 500 founding memberships and welcomes both men and women.
Why it matters
The club is intended to increase the rodeo purse, attract top professional cowboys and cowgirls, and fund arena improvements. It is aimed at investing in the future of the Last Chance Stampede & Rodeo in Helena.
Founding memberships cost $250 for an individual and $400 for a couple, with renewal rates of $225 and $350, and the club is capped at 500 founding members. Projected gains to the rodeo purse and arena funding have not been quantified.
The players
Lewis and Clark County Fairgrounds
The county-operated fairgrounds in Helena that hosts the Last Chance Stampede & Rodeo and launched the membership program.
Werner Plumbing
A local plumbing company that partnered with the fairgrounds to offer the Cool Alley Cowboys Club membership.
The details
Members receive a numbered founding member badge, early arena entry 30 minutes before gates open, and priority ticket purchasing one month before public sales. Benefits also include two complimentary rodeo tickets, two complimentary beverage tickets, and exclusive access to the members-only Cool Alley Bar during the rodeo.
Timeline
November 7, 2026: Fairgrounds announced the launch of the Cool Alley Cowboys Club.
Season Trajectory
The Cool Alley Cowboys Club is designed to expand the purse and attract top professional cowboys and cowgirls to the Last Chance Stampede & Rodeo in Helena. It positions the event to compete for stronger talent by funding arena upgrades and a larger purse.
Membership pricing of $250 for individuals and $400 for couples, with renewals at $225 and $350, comes with early arena entry and priority seating access one month before public sales. Members also receive two complimentary rodeo tickets and two beverage tickets.
The takeaway
Individuals and couples interested in the Last Chance Stampede & Rodeo can secure early arena access and priority seating through a limited founding membership. Those considering the club should weigh the $250 or $400 founding price against the included perks and renewal costs.
Further reading
For more on the event at the center of this launch, see Rodeo coverage across the site.
More information
Prospective members can join and learn more at the Cool Alley Cowboys Club membership sign-up and information page.
Source note: This article includes information reported by The Independent Record.
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