Latrice Rogers Opens The Lofts at Fondren Taste
The new lounge and restaurant held its ribbon-cutting ceremony in Jackson's Fondren neighborhood.
Updated on Oct. 31, 2026 in Openings & Closings
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Entrepreneur Latrice Rogers has officially opened The Lofts at Fondren Taste on North Mart Plaza. The new lounge operates as a restaurant in the city's Fondren neighborhood.
Why it matters
The business is expected to create new jobs for the area and draw crowds to the local neighborhood. It also serves as a prominent new destination for the local community.
Production crews for the reality series Belle Collective filmed scenes for the show's 6th season at the new lounge. This marks a new commercial addition to the local North Mart Plaza retail footprint.
The players
Latrice Rogers
She is the entrepreneur and business owner behind the launch of the new lounge in Jackson.
The details
Latrice Rogers hosted a ribbon-cutting ceremony for the site attended by friends, family, and cast members from the television series. The event was captured by production teams currently filming the next installment of the show.
Timeline
October 3, 2026: The sixth season of Belle Collective premiered.
October 31, 2026: The Lofts at Fondren Taste opened in Fondren.
Market Landscape
The opening of this lounge follows the pattern set by the ongoing production of the Belle Collective reality series. The site serves as a fresh filming location, signaling continued interest in featuring local Jackson businesses on national television platforms.
Residents of the Fondren neighborhood now have a new local dining and lounge option on North Mart Plaza. Shoppers and visitors can expect increased activity in the area as the business launches its operations.
The takeaway
The opening brings a new commercial hub to the Fondren district, potentially revitalizing foot traffic at North Mart Plaza. Residents looking for new social venues in Jackson can now visit the location to explore the menu and facilities.
Further reading
For more information on new businesses in the region, visit the Jackson Openings & Closings section.
More information
To view the latest offerings, visit the lounge menu and hours information.
Source note: This article includes information reported by Wlbt.
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