Drake Featured Jackson Bar in New Film FOMO

The rapper filmed scenes for his hour-long project at M Bar.

Updated on Sept. 19, 2026 in Hip-Hop and Rap

Modern nightlife interior illustration in electric indigo and magenta, featuring minimalist bar geometry and high-contrast halftone poster-style textures. — Drake featured Jackson's M Bar in his recently premiered hour-long film, FOMO, which also features cameos from Kevin Durant and Winnie Harlow. AI Illustration. Upload story photo >

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Does seeing a local business in a celebrity's film make you more likely to visit?

Drake showcased Jackson's M Bar in his recently premiered film, FOMO. The hour-long project features a variety of new music, videos, and celebrity cameos.

Why it matters

The inclusion of local landmarks in high-profile entertainment projects can bring renewed attention to specific regional venues and cities. Drake's selection of a Jackson location serves as a notable highlight for local fans and the community.

The film FOMO has a runtime of approximately one hour. This production follows the announcement of Drake's planned world tour scheduled for 2027.

The players

Drake

He is a global recording artist and performer who is responsible for the creation of the film FOMO.

Kevin Durant

He is a professional basketball player who makes an appearance in the project.

Winnie Harlow

She is a prominent fashion model who features in the film.

Sexyy Red

She is a rapper who appears in the visual project.

The details

FOMO features appearances from Kevin Durant, Winnie Harlow, Sexyy Red, and Drake's mother. The project incorporates music videos and new tracks alongside these high-profile celebrity cameos.

September 2026: FOMO film premiered.
2027: Planned world tour.

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Industry Dynamics

This project fits into the broader strategy of major artists utilizing short-form visual media to build momentum before large-scale touring cycles. It follows the precedent of the 2027 world tour to maintain audience engagement through multi-platform content releases.

Fans can view the new project to see the inclusion of the local Jackson venue. The film's premiere serves as a precursor to the upcoming ticket sales and availability for the 2027 world tour.

The takeaway

Artists often leverage specific city venues in their visual work to build local excitement before major touring announcements. Fans should monitor official announcements for updates on 2027 tour dates and potential screenings.