Scott Colom Targeted Beef Prices in New Campaign Ad

The Mississippi Senate candidate released a new advertisement criticizing comments made by Senator Cindy Hyde-Smith.

Updated on Oct. 14, 2026 in Inflation

Scott Colom Targeted Beef Prices in New Campaign Ad

Live Poll

Should elected officials be held responsible for the rising cost of groceries?

District Attorney Scott Colom launched a new campaign advertisement on October 13, 2026, targeting his opponent Cindy Hyde-Smith. The ad centers on remarks the senator made earlier this year regarding the rising costs of beef.

Why it matters

The campaign advertisement highlights Scott Colom's focus on cost-of-living issues in Mississippi. He is centering his platform on the affordability of essentials, specifically groceries, fuel, and health care.

National beef prices reached $6.75 per pound in February 2026, an increase from $5.55 per pound recorded in January 2025. These figures ground the economic debate regarding current grocery affordability.

The players

Scott Colom

Scott Colom is a district attorney and a candidate challenging the incumbent for a Mississippi United States Senate seat.

Cindy Hyde-Smith

Cindy Hyde-Smith is a member of the Senate Agriculture Committee and the incumbent United States Senator for Mississippi.

The details

In a February 2026 interview, Senator Cindy Hyde-Smith suggested that consumers should switch to alternative proteins due to rising beef costs. Scott Colom, a district attorney, features footage of citizens responding to this clip in his new ad, which closes with a scene of him at a dinner table.

January 2025: National beef prices averaged $5.55 per pound.
February 2026: Cindy Hyde-Smith suggested consumers purchase proteins other than beef.
October 13, 2026: Scott Colom launched his new campaign advertisement.

Macro View

This campaign focus reflects the persistent challenges faced by candidates attempting to break the long-standing Republican control of Mississippi's Senate seats. The state has not elected a Democratic senator since 1982, mirroring the broader historical difficulty for the party in recent cycles.

The debate over beef prices highlights the real-world impact of food inflation on Mississippi household grocery budgets. Voters are currently weighing how different political approaches to food costs might affect their monthly spending.

The takeaway

Candidates often use specific commodity price fluctuations to illustrate broader economic arguments about inflation and affordability. Understanding these figures can help voters assess the practical economic policies proposed by those seeking office.