Tate Henry Launches Wigsy Marketplace for Women

The St. Joseph-based platform provides a community and online marketplace for women to buy, sell, and purchase custom wigs.

Updated on Oct. 20, 2026 in Beauty

Bold vector editorial illustration showing two styled hair pieces on mannequin heads, illustrating a peer-to-peer beauty marketplace. — Tate Henry has launched Wigsy, a St. Joseph-based online marketplace and community platform designed to facilitate the buying and selling of wigs. AI Illustration. Upload story photo >

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Do you trust online marketplaces to provide fair prices for secondhand goods?

Tate Henry has founded Wigsy, an online marketplace and community dedicated to women who wear wigs. The platform facilitates peer-to-peer reselling while also manufacturing and distributing its own brand of wigs.

Why it matters

The venture was created after Henry witnessed his mother navigate the financial and personal challenges of hair loss. Wigsy seeks to address these burdens by providing a centralized space for sourcing and managing hair pieces.

Wigsy functions through a peer-to-peer model allowing users to buy and resell hair pieces, while the company also manufactures its own proprietary line of products.

The players

Tate Henry

Tate Henry is the founder of the St. Joseph-based company Wigsy.

The details

Operating out of St. Joseph, the company combines a retail arm with a community-focused exchange. This dual model allows customers to access both professional products and a marketplace for secondary sales.

Culture Shift

The rise of specialized marketplaces like Wigsy reflects a broader trend toward vertical integration in online retail where platforms manage both community building and proprietary manufacturing. This shift prioritizes accessibility and user experience within specific demographic niches.

Residents in St. Joseph can utilize the platform to source hair pieces or participate in the resale community directly from their home. The existence of a local manufacturing operation may also influence product availability and support options for nearby customers.

The takeaway

Wigsy provides a specialized retail environment designed to reduce the high costs and logistical difficulties associated with purchasing wigs. Consumers can benefit from using the integrated marketplace to manage their purchases and sales more efficiently.