Kindness Mob Uses Positive Comments to Counter Hate

A Kansas City project mobilizes followers to leave genuine remarks on social media videos since 2023.

Updated on Oct. 30, 2026 in Human Interest

Bold vector editorial illustration showing a cascade of heart-shaped petals, representing a movement of positive online engagement. — The Kansas City-based Kindness Mob has mobilized volunteers since 2023 to combat online toxicity by drowning out hateful comments with genuine personal support. AI Illustration. Upload story photo >

Live Poll

Do you believe coordinated positive comment campaigns effectively reduce online bullying?

Since 2023, the Kindness Mob has operated as a collective that posts positive comments to neutralize hateful remarks on social media. The group, based in Kansas City, coordinates one daily effort to support creators.

Why it matters

The project aims to protect creators from the distraction of hostility by burying negative interactions under waves of genuine, personal feedback. This approach seeks to ensure that the original content remains the central focus for viewers.

The Kindness Mob boasts approximately 500,000 followers who participate in daily interventions. Tyler Brickley manages the project, which processes up to 100 nominations per day while rejecting 19 others daily.

The players

Tyler Brickley

He is the Kansas City-based organizer of the Kindness Mob who manages daily nominations and project operations.

The details

Participants are instructed to avoid using bots or pre-written scripts, instead crafting personal messages to support creators. Volunteers are also told not to disclose that they were sent by the group, maintaining a sense of organic engagement.

2023: The Kindness Mob project began operations.
October 2026: The current status of the project is reported.

Culture Shift

The initiative reflects contemporary efforts to manifest the altruistic behavioral patterns identified in the 2010 PNAS study within digital social spaces. This marks a transition from passive online consumption to active participation in moderating the tone of digital discourse.

Users can nominate content for the group to support through their social media channels. While the group focuses on positive engagement, they require that participants offer genuine commentary rather than using automated tools.

The takeaway

The project demonstrates how organized individual efforts can reshape the tone of online environments without relying on automated software. Followers often find that genuine interaction is more effective at displacing negativity than confrontation.