Hallmark Launches 2026 Holiday Collection and Programming
The Kansas City-based firm unveils its annual movie slate and holiday event series.
Updated on Oct. 28, 2026 in Seasonal Events
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Hallmark has announced its full 2026 holiday product collection and television programming lineup. The seasonal rollout includes 34 original movie premieres and the return of the Hallmark Christmas Experience.
Why it matters
Hallmark aims to support families in celebrating holiday traditions and spending quality time together. The company continues its long-standing influence on seasonal culture as it marks its 115th year of operation.
The holiday season remains the largest card-sending occasion in the U.S. with 1.3 billion cards sent annually. Hallmark products currently reach customers in over 70 countries and 25 languages.
The players
Hallmark Cards, Inc.
This Kansas City-based corporation has provided consumer goods and media for more than 115 years.
The details
The upcoming season features a wide array of greeting cards, gifts, and Keepsake Ornaments sold through the company's global network. Local festivities at Crown Center in Kansas City will offer fans various workshops and star appearances.
Timeline
Nov. 27, 2026: Hallmark Christmas Experience begins at Crown Center.
Nov. 28, 2026: Premiere of Holiday Ever After: A Disney World Wish Come True.
Industry Dynamics
This announcement follows the pattern set by the Hallmark Channel's Countdown to Christmas programming event. The 34-film slate reaffirms the company's dominance in the niche of holiday-themed seasonal entertainment.
Fans in Kansas City can participate in activities and workshops at the Crown Center campus starting in late November. Viewers nationwide can access the 34 new original films through the Hallmark Channel's broadcast schedule.
The takeaway
Hallmark continues to lean into its legacy of physical retail and seasonal broadcast events to drive consumer engagement. Families planning their holidays can prepare for a dense schedule of new content starting the day after Thanksgiving.
Further reading
For more information on upcoming seasonal festivities, visit the Seasonal Events section.
More information
Find your nearest retailer or explore the full product range on the Hallmark official website and store locator.
Source note: This article includes information reported by Asianewstoday.
Live Poll
Do you plan to incorporate new branded holiday experiences or products into your celebrations this year?
