Benne Media Acquires KMMO Radio in Missouri
Benne Media completed its purchase of KMMO Radio from Missouri Valley Broadcasting, ending more than 40 years of ownership by the previous operator.
Updated on Nov. 2, 2026 in Media
Benne Media acquired KMMO Radio from Missouri Valley Broadcasting on November 2, 2026. The sale is final and the transition process is underway.
Why it matters
The acquisition expands Benne Media's footprint across Missouri, which already includes stations in Sedalia, Warrensburg and the Lake of the Ozarks. KMMO's longtime operator, John Wilson, said it was time to hand the station to someone else.
KMMO Radio was owned and operated by Missouri Valley Broadcasting for more than 40 years before the November 2, 2026 sale. Financial terms of the transaction were not disclosed.
The players
Benne Media
Benne Media is a Missouri broadcasting company that operates stations in Sedalia, Warrensburg, the Lake of the Ozarks and other areas of the state.
Missouri Valley Broadcasting
Missouri Valley Broadcasting is the company that owned and operated KMMO Radio for more than four decades before selling it.
John Wilson
John Wilson began operating KMMO Radio in 1985 and said it was time to hand the station over to someone else.
Denny Benne
Denny Benne has spent 44 years in the radio industry and received the Missouri Broadcasters Association's Distinguished Broadcaster Award in 2026.
The details
Benne Media plans to continue KMMO's current programming while adding enhancements for listeners. Denny Benne, who has spent 44 years in the radio industry, received the Missouri Broadcasters Association's Distinguished Broadcaster Award in 2026.
Timeline
1985: John Wilson began operating KMMO Radio.
2026: Denny Benne received the Missouri Broadcasters Association award.
November 2, 2026: Benne Media purchased KMMO Radio.
Market Landscape
The sale fits a pattern of regional Missouri broadcasters acquiring long-established local stations from longtime owners. It extends Benne Media's presence across several Missouri markets at a time when independent station ownership is changing hands.
Listeners of KMMO Radio in Missouri can expect the station's current programming to continue, with enhancements Benne Media has said it plans to add. The change in ownership is not expected to alter day-to-day access to the station.
The takeaway
Local radio ownership in Missouri continues to shift toward regional groups, so listeners and advertisers may see gradual changes in how stations are run. Keeping an eye on programming updates from new owners can help you understand what a station is offering.
Further reading
Explore more Missouri media coverage in our Business section.
